Brand Yourself AsPositioningRelationship Networking

5 Choices To Best Volunteer Your Way To A Strong Personal Brand

If you take the time to research and choose the right organization, the right volunteering can really boost your personal brand.

Choose a direction, or discover one

I started volunteering at my local synagogue at a very young age when personal branding not only wasn’t a priority, it wasn’t even in my vocabulary.

That’s okay!…

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingEmployer BrandingInterviewRelationship Networking

Personal Branding Interview: Roger Connors

Today, I spoke to Roger Connors, who is the principal and co-founder of Partners In Leadership. His latest book is called Change the Culture, Change the Game, and it is a #1 New York Times bestseller. In this interview, Roger talks about hiring the right people, forming a corporate culture, and the connection between a …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingeBrandInterviewLifestyle & Habit BuildingPublic RelationsRelationship Networking

Personal Branding Interview: Jessica Kleiman & Meryl Weinsaft Cooper

Today, I spoke to both Jessica Kleiman and Meryl Weinsaft Cooper, who have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side. They are the co-authors of Be Your Own Best Publicist, which just came out today. In this interview, they discuss how to get …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationship Networking

Personal Branding Interview: Heidi Grant Halvorson

Today, I spoke to Heidi Grant Halvorson, who is a motivational psychologist, and author of the new book Succeed: How We Can Reach Our Goals. In this interview, Heidi goes over how to define and commit to a goal, why it’s important to have short-term and long-term goals, why people fail at their goals, and …

authors cornerCareer DevelopmentCommunication & Networkingguest postRelationship Networking

7 Steps to Better Writing for Business & Branding Success

The path to better writing for business and branding success begins by examining your writing expectations. Too many entrepreneurs set themselves up to fail by having unrealistic expectations about what they “should” be able to accomplish when they write their first draft.

These unrealistic expectations frequently lead to disappointment, frustration, procrastination, last-minute mistakes, and missed …

PositioningRelationship NetworkingReputation ManagementSocial Media

3 of the Latest Tools to Discover, Monitor & Control Your Online Brand

Your online brand is often someone’s first stop to learn more about the “real you.” Applying for a job opening? The hiring manager will likely Google you. Trying to bring on a new client? I’m sure they searched the Web, looking for positive or negative results about you and your company.

So, as much as …

Brand Identity & Self-DiscoveryLifestyle & Habit BuildingNetworkingRelationship Networking

Networking is Dangerous

“Wait,” you’re saying. “That’s not what I’ve heard. Networking is the only way to find leads for sales, jobs, and life in general.” Yes and no. Not all networking strategies are created equal, and some can hurt your brand for the long term.

The networking “strategy” of “volume” doesn’t build value if people don’t remember …