Hey, We’re Getting The “Brand” Back Together!
You have envisioned the personal brand you want for yourself. You formulated a plan to make it happen. You work hard to turn your vision and plan into a reality.
Life, however, is not perfect. Despite all your planning and hard work, you get off track. Somehow, some way your words or deeds are not …
Deciding How to Attract Readers, Followers, & Brand Champions
Should you give content away for free to attract readers, followers, and brand champions? Or, should you require form-based registration before allowing marketing content to be downloaded?
Every author and entrepreneur must choose a content marketing strategy to attract readers, followers, and build personal brand champions. Choosing between free and registration-based content distribution is a …
Personal Branding Interview: Peter Guber
Today, I spoke to Peter Guber, who is the author of Tell To Win, the Chairman and CEO of Mandalay Entertainment Group, the former Chairman and CEO of Sony Pictures, and the producer of classics such as “Batman” and “The Color Purple.” In this interview, Peter talks about the art of storytelling in business, how …
Negotiate With Ease and a Smile!
Building your brand is about consistency in everything we do. I’m going to bridge this to the fact we each negotiate many times during the day but most people fail to recognize this. And then they hinder their outcome telling themselves, “I’m afraid to negotiate.” This is inconsistent with reality.
Old school negotiationsThe reason …
Personal Branding Interview: Michael Simmons
Today, I spoke to Michael Simmons, who is a young, serial, award-winning entrepreneur, bestselling author of The Student Success Manifesto, and national keynote speaker to over 40,000 individuals. In this interview, Michael talks about how he started his business and how you can start your own business, at any age.
What gave you the idea…Write an About Me Page that Reflects Your Brand
Your online brand is often someone’s first stop to learn more about the “real you.” Applying for a job opening? The hiring manager will likely Google you. Trying to bring on a new client? I’m sure they searched the Web, looking for positive or negative results about you and your company.
So, as much as …
Linked Out? Link In.
The job is tedious. Below you. Boring. Ridiculous. Worse than ridiculous when you consider your degree, stage of life, needs, self-image, friends’ careers … the litany is long, when it comes to why you are better than your job.
What you don’t know is that your miserable job is a link in the chain that …
Personal Branding Interview: Tina Wells
Today, I spoke to Tina Wells, who is the CEO of Buzz Marketing Group, which is a youth marketing agency that specializes in youth needs, desires and trends. In this interview, Tina talks about her entrepreneurship path, the obstacles she faced, and how to appeal to the young consumer.
When did you get the idea…Leadership is About Influence Not Control
“Leadership is about influence not control” – Anonymous
As I continue in my adventure, process, and journey with social networking, both for business and personal, I am intrigued by this designation of being a “social influencer”?
Who anointed people as such? What are the criteria for qualifying for this label they are using?
People of…LinkedIn Branding for Today’s Savvy Job Seeker
Did you ever play duck, duck goose as a kid? This popular game makes its rounds in nearly every kindergarten playground in the country, teaching children as young as 5 that being different (i.e. the goose) is good.
Duck or gooseWith 80% of all companies using social media tools to recruit and 95% of …