Book ReviewsBrand Identity & Self-DiscoveryCareer DevelopmentCommunication & NetworkingInterviewRelationship Networking

Personal Branding Interview: Michael Simmons

Today, I spoke to Michael Simmons, who is a young, serial, award-winning entrepreneur, bestselling author of The Student Success Manifesto, and national keynote speaker to over 40,000 individuals. In this interview, Michael talks about how he started his business and how you can start your own business, at any age.

What gave you the idea…
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Brand Yourself AsLifestyle & Habit BuildingPositioningRelationship Networking

Write an About Me Page that Reflects Your Brand

Your online brand is often someone’s first stop to learn more about the “real you.” Applying for a job opening? The hiring manager will likely Google you. Trying to bring on a new client? I’m sure they searched the Web, looking for positive or negative results about you and your company.

So, as much as …

Brand Identity & Self-DiscoveryCommunication & NetworkingInterviewMarketing & Personal BrandingRelationship Networking

Personal Branding Interview: Tina Wells

Today, I spoke to Tina Wells, who is the CEO of Buzz Marketing Group, which is a youth marketing agency that specializes in youth needs, desires and trends. In this interview, Tina talks about her entrepreneurship path, the obstacles she faced, and how to appeal to the young consumer.

When did you get the idea…
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Brand Yourself AsLifestyle & Habit BuildingRelationship Networking

Leadership is About Influence Not Control

“Leadership is about influence not control” – Anonymous

As I continue in my adventure, process, and journey with social networking, both for business and personal, I am intrigued by this designation of being a “social influencer”?

Who anointed people as such? What are the criteria for qualifying for this label they are using?

People of…
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Communication & NetworkingRelationship Networking

A Cup of Coffee to a Quick Conversion Tip

MecLabs Marketing Experiments has again delivered a fantastic web clinic–this time on the topic of “One-to-One” Marketing.

Here’s the basic premise: One-to-One marketing is the end-point of segmentation. After drilling down into your audience, defining segments and identifying the data relevant to each segment, you finally end up in the position to talk directly to …

Brand Yourself AsEmployer BrandingRelationship Networking

Restoring Brand Mastery

Former President Jimmy Carter was being interviewed by four-star admiral Hyman G. Rickover, recognized as the “Father of the Nuclear Navy.”  Carter had applied to participate in the nuclear submarine construction program.  The interview went well until Carter, after getting up to leave the room at the conclusion of the interview, reached the door.  Just …