The Best-Kept Secret to a Killer Brand Story
Story is all around us. Since the cavemen shared stories around the campfire to reading the news on our cell screens, it’s been at the heart of every transaction. It defines who we are, and it’s the way we connect with each other. It can be absolutely profoundly powerful – and transporting – because it …
Successful Brands Take Risks
If you have to know it in order to do it, you’ll only do what you know – and never will you grow.
Today, more than ever, we all need to anticipate the future and take strategic risks to thrive in a world that offers limited jobs, but “unlimited opportunities.” How many streams of income …
Effective Communication Stoppers
This week I’m in a tongue-in-cheek mood and thought I should offer some really bad advice.
Are you looking for a way to show your lack of interest and alienate those who have something to talk about? If so, here are three sure-fire ways to interfere with effective communication and really stifle your brand.
Offer…What Does Your Email Signature Say About Your Brand?
This article will be discussing the email signature on a personal account – not a corporate email signature. The reason is, for an entrepreneur, as previously discussed, needs to maintain their own separate brand.
Communicating your brandHere is how I view each item from a personal branding standpoint when I see them in the …
7 Handy New Twitter Timesavers
I’d be surprised if you don’t immediately grab at least one of these productivity-enhancers.
Quick tip on Jan. 28, 2011: I just discovered these tools recently and am still trying them myself. Some of them are very new and a little buggy, but if you like their concept (or even if you don’t), reply to …
Personal Branding Interview: Deborah L. Cohen
Today, I spoke to Deborah L. Cohen, who is a veteran business reporter with a knack for writing financial stories that cross over into the areas of general interest, law, science and health. For the past three years, she has produced a weekly column about issues facing entrepreneurs and small business owners for Reuters.com. In …
Hey, We’re Getting The “Brand” Back Together!
You have envisioned the personal brand you want for yourself. You formulated a plan to make it happen. You work hard to turn your vision and plan into a reality.
Life, however, is not perfect. Despite all your planning and hard work, you get off track. Somehow, some way your words or deeds are not …
Deciding How to Attract Readers, Followers, & Brand Champions
Should you give content away for free to attract readers, followers, and brand champions? Or, should you require form-based registration before allowing marketing content to be downloaded?
Every author and entrepreneur must choose a content marketing strategy to attract readers, followers, and build personal brand champions. Choosing between free and registration-based content distribution is a …
Personal Branding Interview: Peter Guber
Today, I spoke to Peter Guber, who is the author of Tell To Win, the Chairman and CEO of Mandalay Entertainment Group, the former Chairman and CEO of Sony Pictures, and the producer of classics such as “Batman” and “The Color Purple.” In this interview, Peter talks about the art of storytelling in business, how …
Negotiate With Ease and a Smile!
Building your brand is about consistency in everything we do. I’m going to bridge this to the fact we each negotiate many times during the day but most people fail to recognize this. And then they hinder their outcome telling themselves, “I’m afraid to negotiate.” This is inconsistent with reality.
Old school negotiationsThe reason …