Personal Branding Interview: Carol Roth
Today, I spoke to Carol Roth, who is the author of The Entrepreneur Equation. She will be donating one book to SCORE.org for every book sold this coming week. In this interview, Carol talks about why now is the best time to start a business, the common qualities that all entrepreneurs have, the key items …
Is Your Personal Brand Getting a Standing Ovation?
“Engage me. Make me fall in love with you.” That’s Julie Greenwald, chairwoman & CEO of the Atlantic Records Group, talking to Adam Bryant about the way she hires. The interview appeared in the Corner Office, one of my favorite columns in The New York Times Sunday’s Business Section. What’s more, when Greenwald is interviewing …
A Cup of Coffee to Your 007 Story
A typical story starts at the beginning, builds up to a crescendo, and wows you at the end with a great conclusion. The most successful marketing content, however, follows a different path, according to recent Gartner research.
Stories sellUnlike the classic story telling method, good marketing copy begins with the end, “wow-ing” the reader …
The Unemployment Numbers Don’t Add Up
I am a motivational author, trainer, and blogger… but when disinformation and miscommunication are released by the government to hide the truth, someone has to speak out! The latest unemployment rate, according to the government, fell from 9.4 percent to 9.0 percent last month. Hogwash !
Either the data is inaccurate or the government better …
What’s Your Preference, Extraversion or Introversion?
Where’s your energy coming from? Are you more energized or drained at the end of a discussion? Identifying your personality preference for *extraversion or introversion helps you figure out what energizes you.
One is not better than the other and, at times, everyone extraverts and introverts. However, one of these describes your preferred approach to …
New Year’s Personal Branding Resolutions Update
A few weeks ago I proposed New Year’s Resolutions for Entrepreneurs and Personal Branding and explained how I will personally follow these rules to continue my personal branding. I will now propose these resolutions to you, the reader, and ask how you have improved your personal branding.
How have you improved?I will blog more.
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7 Hits and Misses of LinkedIn’s Fancy New inMaps
LinkedIn’s new inMaps gives you a cool snapshot of your entire LinkedIn network, but is it useful?
In the official announcement of inMaps, LinkedIn asks “Wouldn’t it be great if you could see the way all your connections are related to each other?” Well yes, it would. inMaps is a good start, but it has …
Dare Mighty Things
“Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failures, than to rank with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows not victory nor defeat.”
These words were said by the 26th President of the United …
Choosing the Right Price for Your Brand-Building E-Book
Today’s self-published authors have more control over the selling price of their books than ever before.
As a result, choosing the right selling price has become a critically important task for authors writing and publishing books to build their personal brands.
After deciding on the title and topic for their brand-building books and e-books, self-published …
Increase Success by Building Relationships and Proper Branding
As a matter of course, I suggest to audiences they reflect back on how they have been described by others and on their aspirations for the future to help direct the development of their brand. In the past few days, two people offered this exact observation of me.
Observations of othersTheir pronouncements were that …