Penelope Trunk on Book Publishing
Eighty-one percent of adults think they should write a book. In the same column where the New York Times reports this astounding statistic, the columnist, Joseph Epstein, provides the reasons why you should not have a book. Mostly, that your book will suck. But the problem is bigger than that.
Book writing is the distraction …
Personal Branding Interview: Jay Baer
Today, I spoke to Jay Baer, who is thePresident of social consultancy Convince & Convert, and author of the forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. In this interview, Jay talks about why and how businesses should be and shouldn’t be engaging with customers, and more.…
Do Video Resumes Really Add to Your Brand?
“I’m thinking about hiring a guy to do a video resume for me” one of my senior executive clients said recently to me in a career coaching session. These days 91% of successful coaching is done via the telephone, and that was the case now, I was on the phone with my client; It was …
Why Does One Brand Nail It (and Others Fail?)
I have a sense there aren’t enough people out there having a blast with their brands. What’s that all about? Wassup?! OK. I’m giving you my top picks of two brands that nail it online, and my reasons why. It’s the thinking (brain and heart) behind the sites that’s so hugely pleasing. Why? They …
A Cup of Coffee to Quick Content
Just because it’s been done in the past, or because your manager suggests it, or because you think you should do it–doesn’t mean that a newsletter is the right way to communicate with your customers.
There are plenty of newsletters that offer value and have long-time, loyal subscribers–and hey–if it ain’t broke, don’t fix it.…
The Greatest Asset of Any Brand
What television shows will Americans want to watch in the coming years? What kind of fashions will people want to be wearing 3 to 5 years from now? What kind of apps and capabilities will entice consumers to purchase Smart phones in the …
The 4 A’s of Change
Change is constant. As part of the personal branding process it is essential to not only survive, but to thrive in change.
Change is constantTo thrive you need to master the four A’s of change.
1. Acknowledging
Rather than jumping right into new realities, assess how change is affecting you. Reflecting on what has …
Ask The Experts: What’s Your Favorite Personal Branding Pet Peeve?
I asked all the experts here on Personal Branding Blog for their personal branding pet peeves.
Notice any trends?
Deborah Shane:
One of my pet peeves about people’s personal branding on their social platforms is when they follow a conversation that not everyone knows about. Best to take that stuff one on one or in …
4 New Rules of Personal Branding
I recently started blogging at Forbes.com under the column “personal branding.” I recommend that you subscribe/follow my Forbes blog as well because there will be some exclusive content that you won’t find anywhere else. Sometimes, I’ll be cross-posting on this blog if I deem the content to be of value to you. In this case, …
Personal Branding Interview: Bill Davidow
Today, I spoke to Bill Davidow, who was the former senior vice president of marketing and sales for Intel, and is the author of Overconnected: The Promise and Threat of the Internet. In this interview, Bill talks about the downside of having too many connections online, examples of how it can hurt society, and more.…