Geysers, Grizzlies, an Active Volcano—and Job hunting!
Yellowstone National Park . . . what image, what brand, immediately comes to mind when you hear these words? For most people it’s the geyser “Old Faithful.” A few others will think of bears and bison, the Great Outdoors, still largely unspoiled by modernity. That’s the image, the brand, of Yellowstone National Park. That’s what …
The Best Question a Manager can Answer: “Why?”
Let me lay out a situation that most of those that work at almost any company are familiar with: Company management undergoes a reorganization and change is coming. The change can be vast including entire groups or functions going-away, leaving hundreds or thousands without a job or could be something slight, like people have to …
7 Marketing Tips for Personal Branding Success
By themselves, engagement, story-telling, and cultivating a social media following is not enough; personal brands must be profitable if they are going to be sustainable.
I recently revisited Jim Horan’s highly successful One-Page Business Plan site, …
Habits of Successful Entrepreneurs
Entrepreneurs are known for their creativity and thinking differently from everyone else. I was relieved to learn in a class that “conventional wisdom” need not apply!
Believe in yourself
According to conventional wisdom, we are told the first step to building our business is to write out a detailed business plan. But most of us …
Know Your Network: 3 Personal Brand Musts To Share
From the time we enter college as an undergraduate to the time we retire, we’re taught the importance of building a solid professional network. We send friendly emails to the names printed on business cards we collect at area networking events, and we issue expertise and job updates to former and current co-workers and bosses …
Why Compassion Pays Big
If you watch enough reality TV, political debates or just follow the lead stories in the news – you come to believe that hate sells. You would be right. Hate like violence is fascinating to watch, from a distance.
Take crime shows. You wouldn’t want to be in the middle of a CSI crime scene, …
Your Resume Brands You – Whether It’s Managed or Not
If you’re searching for a job, your resume brands you , like it or not.
I’ve talked to candidates who have refused to brand themselves – They felt branding was for products, not people.
While I can appreciate that candidates don’t like the idea of marketing themselves like a cheeseburger or insurance policy, you brand …
3 tips to ace your first round interview
The majority of job interviews are broken down into 3 stages:
1st round: On the phone conducted with a recruiter
2nd round: On the phone or in-house with a manager
3rd round: In-house with an executive or VP
This post is specifically about the 1st round interview with the company recruiter.
The goal of the…4 Benefits of Having A Radio Show!
I attended and presented a session at our annual Social Media Mashable Day in Miami this year, about “How to Create, Grow and Host a Killer Radio Show”!
The attendees were especially interested in elevating the podcast medium and presenting it as a Radio Show, as I have done.
We have many integrated media and …
Personal Brand Voice to Business Brand Voice
The importance of personal branding today cannot be stressed. It’s how you differentiate yourself from other people with the same talents and skills. It’s how you let the world hear your unique voice. It’s practically essential to any professional who hopes to survive in the current job and business market.
There comes a time, however, …