Attention Job-Seekers: Stop Branding Yourself As Lazy!
Every job-seeker knows that employers want to hire people who work hard. However, it’s very easy to unintentionally brand yourself as “lazy” when you are looking for your next job. During your job search, you are put under a microscope, as employers make quick judgments about your work ethic based on actions that may …
Do Something That Builds You Up While Job Hunting
A couple years ago, I lost a dream job in a horrid way. I’d spent years networking and branding myself for the opportunity and had just gotten it. Then, shortly after I started, the company’s fortunes went downhill and my co-workers and I endured an agonizing, demoralizing few months until we were laid off.
It …
What’s Up with the One Page Resume Rule?
There’s a bit of conventional wisdom out there about how long a resume should be. Many career advisers, resume writing books and websites, and even some blogs suggest that people should keep their resume to one single page. Job seekers shrink their font sizes, decrease their margins, and use other tricks to try and force …
Brand Your Looks: On-Camera Makeup
Part of your brand is how you appear in photos and present yourself in videos.
Here’s how to get a natural on-camera look that doesn’t scream TONS OF MAKEUP and lets your audience concentrate on what you are saying rather than what you look like.
Gents, feel free to check out my Just For Men …
The Zen Garden of Your Brand
Whether you are a millennial joining the ranks of those seeking their first job, a baby boomer reinventing yourself with a ‘second youth’ in sight or anything in between, personal branding can be instrumental in taking hold of your personal and professional development and achieving your goals without sacrificing your unique personality and style. And …
Anderson Cooper Is Good For The Gay Brand
“It’s strange that still today there is an aspect of selflessness to public figures coming out as gay.”
That was the first tweet I saw about Anderson Cooper coming out. Albeit relevant, it lead to a trail of thoughts about that exact subject. …
Geysers, Grizzlies, an Active Volcano—and Job hunting!
Yellowstone National Park . . . what image, what brand, immediately comes to mind when you hear these words? For most people it’s the geyser “Old Faithful.” A few others will think of bears and bison, the Great Outdoors, still largely unspoiled by modernity. That’s the image, the brand, of Yellowstone National Park. That’s what …
The Best Question a Manager can Answer: “Why?”
Let me lay out a situation that most of those that work at almost any company are familiar with: Company management undergoes a reorganization and change is coming. The change can be vast including entire groups or functions going-away, leaving hundreds or thousands without a job or could be something slight, like people have to …
7 Marketing Tips for Personal Branding Success
By themselves, engagement, story-telling, and cultivating a social media following is not enough; personal brands must be profitable if they are going to be sustainable.
I recently revisited Jim Horan’s highly successful One-Page Business Plan site, …
Habits of Successful Entrepreneurs
Entrepreneurs are known for their creativity and thinking differently from everyone else. I was relieved to learn in a class that “conventional wisdom” need not apply!
Believe in yourself
According to conventional wisdom, we are told the first step to building our business is to write out a detailed business plan. But most of us …