Business People Suck at Technology Startups
Business people are becoming increasingly attracted to technology startups. We dream of becoming the next Mark Zuckerberg or the next Instagram. I spoke with an undergraduate the other day who quit during his third year of college to pursue a technology startup in Silicon Valley.
Business people need to realize that we are at a …
Personal Branding Interview: Ryan Holiday
I recently spoke to Ryan Holiday, who is the author of Trust Me, I’m Lying and is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many …
What Color is Your Brand?
Style, swag, vibe, personality..call it what you like but it’s all about how to define yourself, stand out, get noticed and create buzz for yourself and your business.
You don’t have to be famous or outrageous to stand out. In fact, being famous and outrageous has proven to be a liability, as demonstrated by Charlie …
Personal Branding Weekly: Online and Offline Word of Mouth
As editor, of the Personal Branding Blog, I’m grateful and proud of the caliber of authors we having sharing a wealth of insights. Yet, I know how fast-paced this blog can be with new content posting daily and often several times a day.
You may have missed these great posts:
• Are …
3 Reasons Why Networking Leads To Easier Interviews
Networking makes the interview process easier.
No employer will admit this or agree with this publicly because every employer wants you to think its hiring and HR practices are uniform for all applicants and employees. Based on my own experience and some “off-the-record” conversations with employers and hiring managers, that’s a load of garbage.
Without …
Want to Stand Out? Surprise & Delight Your Audience!
The purpose of your personal brand is to stand out.
You want to differentiate yourself, be memorable and make their decision easy (“YES! We want to hire this guy!”)
So, today is all about standing up and standing out. We’re about to learn the oh-so fun art of engaging your audience in a way that …
Expect the Unexpected: Good Interviewers Ask Follow Up Questions
As an interviewer, it always amazes me how often I trip people up by asking follow up questions. It seems all of these interview prep books and websites like to just list out questions and canned answers but they don’t prepare job seekers for the possibility that the person conducting the interview is going to …
Some Hiring Managers Are Doing It Wrong
As someone who has been on many a job search, I can tell you that the way people in this country are hired is broken. And the parts that aren’t broken, are needlessly rude and disrespectful.
1. Hiring managers insist on receiving paper résumés in the mail.
Paper résumés?! Seriously?! Who the hell still uses …
Video Tips and Ideas for Small Businesses and Brands
“It’s too expensive,” or “It’s takes too much time!” These are the reasons I usually get from people as to why they haven’t made a video about their business. And I agree—producing a video never goes as quickly as writing a blog post or a tweet. For some, just uploading a video will require a …
The New Twitter Ostriches
Twitter has become the preferred channel to test the mood of the person in the street, and specifically those in the all-important digital community including millennials and other key elements of the population. And every institution, brand or person who systematically fails to listen, respond, engage or interact with not just her clients but the …