Target to Widen Your Audience Appeal
Everything appears to come full circle. Looking back, I find the advice received in my first year in business will always hold true, and, furthermore, it makes more sense now that I have lived the experience.
Upon starting my business, a marketing professional set me back on my heels by asking, “Who is your target …
How To Create The Story Of Your Personal Brand
Composing the story of your personal brand is much like the story of a product or service’s brand – the goal is to reach your audience on an emotional level.
In my opinion, the pros of the digital age greatly outweigh the cons, but the simplicity of creating your own brand online calls for a …
New Rules for Parties Personal Brands
I just threw our annual summer BBQ, and it would have been called the party of the season, if we still referred to entertaining that way. Most of us have stopped using the word entertaining as a verb. In fact, “entertaining” is now passive – and it’s an adjective.
For example, you might refer to …
Branding Yourself For A Career Change
One of the main reasons you’re having difficulties with a career change is how you brand yourself.
You’re not used to the idea that branding makes such a big difference for a career change.
The last time you changed careers, we were in a candidate shortage. Since there were candidate and skill shortages, you just …
Top 3 Reasons Why Lifestyle Businesses Fail
My friend Andy made a comment about lifestyle design that resonated with me because it’s so true and so funny:
A few years ago, everyone read the 4 Hour Work Week and got a boner for building a lifestyle business. Very few people actually succeeded because it turned out to be much harder than they …
Personal Branding Weekly – Higher Google Results
EDITOR’S NOTE: This week the Young Entrepreneur Council weighed in on CEOs scavenging social media accounts of job candidates and author, Kristen Fisher, gave some practical tips on how to overcome horrible bosses.
There’s a saying that people don’t quit companies, they quit people (supervisors/managers). How to excel and propel your brand when “managing up” …
How To Avoid Looking Desperate During Your Job Search
Desperation can destroy your job search.
Employers want to hire people who appear confident and in high-demand. The best way to avoid looking desperate is obviously by not being desperate. But, what do you do if you really feel like your options are very limited? Here are 7 secrets to avoid looking like a desperate …
Do You Interview Like a Pro?
I often hear how nerve wracking and uncomfortable it is to go to an interview, but, I promise, it doesn’t have to be that way. We’re going to look at three strategies to re-frame and prepare for an interview that will seal the deal and get you that job offer.
More often than not, job …
Your Personal Brand is also About “Them”
A friend just starting out as an independent contract worker and I were discussing her personal brand while out on the lake the other day. “I’m not sure how I want to shape my personal brand yet,” she confessed. “I don’t know who I want to be my primary customer yet.”
You’d think I’d stop …
5 Tips for Filling Out Online Applications
One of the most burdensome components of the job search process is filling out applications. Even on paper, many job seekers don’t take the task of filling out the application seriously. While this administrative task is a nuisance – what you may not realize is that this is often your very first test when applying …