Use Your Personal Brand to Overcome Horrible Bosses
I recently watched the movie “Horrible Bosses,” a comedy about three friends that inadvertently stumble upon the idea to…well, kill their bosses. While the premise hopefully isn’t realistic for you, I was intrigued by one scene that I believe shows how important personal branding is.
In the beginning of the movie, Jason Bateman’s character Nick …
‘Barbara Walters’ Job Interview Questions – They’re Back!
In her heyday on TV, Barbara Walters nearly always ended an interview with some famous (or infamous!) personality by asking them some inane question like this: “If you were a tree, what kind of tree would you be?” If the person being interviewed was prepared for the question, then his or her answer wouldn’t be …
Branding & Career Tips from The Apple Experience
Subtitled, Secrets to Building Insanely Great Customer Loyalty, Carmine Gallo’s The Apple Experience is an engaging, anecdote-filled analysis of The Apple Stores, and how the customer loyalty they create builds-upon–and …
Rules for Assuming the Sale
You may have previously been advised to “Assume the sale”. The implied characteristics of doing so are to speak with confidence and assume you will get the sale as you begin to meet with your clientele until otherwise notified.
However, along with the advice come inherent problems. The #1 error made by most businesspeople is …
Why Being A Good Sport Enhances Your Brand
In some areas in your life, you may convince yourself to disregard what others think about you. But, when it comes to your personal brand, the impression you leave on others is one of the most significant decision-makers between success and failure.
There are plenty of ways to ignite positive vibes from your audience. Alternatively, …
Career Advice from HBR: Zig, Zag, Zoom!
In this month’s Harvard Business Review, global search executive Claudio Fernandez Araoz listed nine winning qualities when it comes to evaluating a candidate’s leadership potential.
– Flexibility
– Empathy
– Organizational awareness
– Relationship management
– Curiosity
– Insight
– Inspiration
– Determination
– Motivation
What’s even more interesting is that top-level recruiters are also …
8 Ways To Brand Yourself As A SME
(even if you’re a Generalist)
As I discussed in earlier articles, branding yourself as a generalist doesn’t work in today’s search driven market of job shortages and mass competition.
Today’s employers don’t even hire generalists for jobs requiring a generalist. Employers hire subject matter expertise first, then choose the subject matter expert who also has …
Nominate Personal Branding Blog as Forbes Top Website For Your Career
I hope you’ve enjoyed reading PersonalBrandingBlog.com and that it has made you make better career and branding decisions in your own life. Since I started the blog in 2007, we’ve had over 100 contributors, writing nearly 3,000 blog posts, which have been seen by over 3 million people. Our current blog team stable, managed by …
Make a ‘Good’ Difference Be An Influencer
As I continue my adventure, process and journey with social networking both for business and personal, I am intrigued by this designation, of being a “social influencer?” Are you?
This got me off on a thought tangent. Who anointed people as such? What is the criteria people use for qualifying people for this?
People of …
Is Your LinkedIn Headline Killing Your Personal Brand?
If your LinkedIn headline is like most, it’s actually doing your personal brand more harm than good. Here are 4 ways your LinkedIn headline can destroy your perceived value:
Your headline is UNORIGINAL. Phrases like “Outside-the-box thinker” or “Problem-solver” or “Strategic Visionary” mean absolutely nothing and will not impress or intrigue anyone. If your headline…