5 Tips for Savvy Survival of Office Politics
Over the years, several of my friends or former co-workers have found themselves in a similar situation – they love their jobs but can’t stomach the office politics. It had gotten so bad for some that they left their jobs, which is tough to do in a poor economy, only to find out that the …
Hair Rules for TV and Online Video
August is truly the cruelest month for hair. So it seems appropriate that we tackle the silly and superficial, but oddly crucial, issue of on-camera hair.
We all know that your appearance on camera, whether it’s for TV or online video, is vital to making a good quick impression on your viewer and building your …
5 Recommendations for new Social Media Pros
Many readers of Personal Branding Blog have demonstrated a keen interest in working in social media and some have already joined the ranks of this forward-looking profession. I would like my first message to the newcomers to be a warm welcome: we need the best professionals to make our world go digital and anybody motivated …
Glassdoor.com: Show ‘em Your ‘Hand,’ They’ll Show You Theirs
Wouldn’t it be great if there was a website that featured all, or nearly all, the pertinent information you would like to know about a potential employer, i.e., salaries paid, benefits, overall level of employee satisfaction, CEO approval rating, etc.? And, wouldn’t it be even greater if this company information came primarily from input provided …
You Gotta Hit the Curveballs
As we reach the latter end of the dog days of summer, as a baseball fan, I think about the impending pennant races and excitement to come as the fall approaches.
Recently, I was at a baseball game and watched as one of the players from my home team (the San Francisco Giants) battled against …
7 Tips for Writing & Publishing Your First Ebook
Writing and publishing an ebook is proven success strategy for branding yourself as an expert in your field.
Ebooks offer a significantly faster branding strategy than previous publishing options.
Although success is never guaranteed, the 7 tips that follow, however, will increase the likelihood of your personal branding success during today’s period of rapid change.…
Target to Widen Your Audience Appeal
Everything appears to come full circle. Looking back, I find the advice received in my first year in business will always hold true, and, furthermore, it makes more sense now that I have lived the experience.
Upon starting my business, a marketing professional set me back on my heels by asking, “Who is your target …
How To Create The Story Of Your Personal Brand
Composing the story of your personal brand is much like the story of a product or service’s brand – the goal is to reach your audience on an emotional level.
In my opinion, the pros of the digital age greatly outweigh the cons, but the simplicity of creating your own brand online calls for a …
New Rules for Parties Personal Brands
I just threw our annual summer BBQ, and it would have been called the party of the season, if we still referred to entertaining that way. Most of us have stopped using the word entertaining as a verb. In fact, “entertaining” is now passive – and it’s an adjective.
For example, you might refer to …
Branding Yourself For A Career Change
One of the main reasons you’re having difficulties with a career change is how you brand yourself.
You’re not used to the idea that branding makes such a big difference for a career change.
The last time you changed careers, we were in a candidate shortage. Since there were candidate and skill shortages, you just …