Personal Branding Weekly – Your Social Marketing Mix
EDITOR’S NOTE: This week’s posts gave us insight into how a narrow focus can widen our target market, creating ebooks and sites that helps us gain a competitive advantage in our job search.
Personal Branding Weekly
Top 3 Reasons Why Lifestyle Businesses Fail by Jun Loayza Branding Yourself for A Career Change by Phil Rosenberg…The Best Way To Brag
A common question from the audience when I speak to groups about career development is, “How do I sell myself without bragging?” Here is my best answer: get the right people to brag for you.
A referral and/or testimonial from the right person is your most powerful marketing asset, whether you are a job-seeker, a …
10 Ways to Not Get Hired
Today’s job market doesn’t give you the wiggle room to be anything less than exceptional. We’ve covered these key challenges in the relevant sections of this guide, so if you follow it, you’ll be covered! That said, it’s good to keep these major pitfalls at the top of your mind. Don’t be that guy.
Want …
Mind Your Manners: 6 Tips for Writing Thank You Notes
If your parents are anything like mine, you’ve learned to say “thank you” when people give you things. Whether it be a gift, a ride, or a compliment most of us would offer a hearty “thanks” in return for someone else’s generosity. The interview process is no different. As someone who interviews for a living, …
5 Tips for Savvy Survival of Office Politics
Over the years, several of my friends or former co-workers have found themselves in a similar situation – they love their jobs but can’t stomach the office politics. It had gotten so bad for some that they left their jobs, which is tough to do in a poor economy, only to find out that the …
Hair Rules for TV and Online Video
August is truly the cruelest month for hair. So it seems appropriate that we tackle the silly and superficial, but oddly crucial, issue of on-camera hair.
We all know that your appearance on camera, whether it’s for TV or online video, is vital to making a good quick impression on your viewer and building your …
5 Recommendations for new Social Media Pros
Many readers of Personal Branding Blog have demonstrated a keen interest in working in social media and some have already joined the ranks of this forward-looking profession. I would like my first message to the newcomers to be a warm welcome: we need the best professionals to make our world go digital and anybody motivated …
Glassdoor.com: Show ‘em Your ‘Hand,’ They’ll Show You Theirs
Wouldn’t it be great if there was a website that featured all, or nearly all, the pertinent information you would like to know about a potential employer, i.e., salaries paid, benefits, overall level of employee satisfaction, CEO approval rating, etc.? And, wouldn’t it be even greater if this company information came primarily from input provided …
You Gotta Hit the Curveballs
As we reach the latter end of the dog days of summer, as a baseball fan, I think about the impending pennant races and excitement to come as the fall approaches.
Recently, I was at a baseball game and watched as one of the players from my home team (the San Francisco Giants) battled against …
7 Tips for Writing & Publishing Your First Ebook
Writing and publishing an ebook is proven success strategy for branding yourself as an expert in your field.
Ebooks offer a significantly faster branding strategy than previous publishing options.
Although success is never guaranteed, the 7 tips that follow, however, will increase the likelihood of your personal branding success during today’s period of rapid change.…