Are ‘Projects’ the New Job Interview?
In this week’s blog I want to share with you some of the content of a very interesting, thought-provoking article published on the online edition of Harvard Business Review (www.hbr.org): “Projects are the next job interviews,” by Michael Schrage, a research fellow at MIT Sloan School’s Center for Digital Business, and author of Serious Play.…
Why Brands Should Respond to Customers on Social Networks
Consumers expect companies to interact with them on social networks. Some companies see this as a hassle because they have to invest more resources to support their social media accounts, while others see it as a competitive advantage. Big-name companies like Zappos and Comcast have defined their customer services using Twitter. GoDaddy.com even uses the …
Say “No” to Good, Say “Yes” to the Best
There is a constant tug of war in our lives going on between finding simplicity and all of the complexity that is thrown at us. From our jobs to the endless amount of information that is thrown at us each day, it can be hard to focus in on what is truly important.
The moment …
Entrepreneurial Exam Reveals Improved Grade
It is said, “Summertime and the living is easy”. We seem to enjoy more of what life has to offer when the warmer weather finally arrives. And my theory is, while we are in this more relaxed state, it proves to be the best time to fully examine our current entrepreneurial status.
Challenge Yourself to…
How To Create A Unified Personal Branding Platform
There are countless ways to build your personal brand, but these facets are merely just single snowflakes expected to melt in your fingertips if they lack the connectivity of a unified personal branding platform.
Your personal branding platform is your raised surface above your competitors allowing you to share your voice and establish leadership. By …
Personal Branding Helps Make Every Day Independence Day
Independence Day has special significance for me; it was on Independence Day when I decided to never again work for …
Oh My Stars! YouTube Style
YouTube’s Next Up stars are an elite group of lip-dubbing, indie-band interviewing, and action-comedy producing grassroots talent pulling in okay bucks from not only YouTube’s partners program, but also a cash prize that came from making the YouTube Next Up list.
No one is suggesting that being a YouTube phenomenon is a good job. Or, …
3 Reasons Your Resume Brands You As A Commodity
You wouldn’t describe yourself as a commodity, would you? Make sure your resume reflects this.
You especially wouldn’t describe yourself as a commodity when looking for a job. Who would say in a job interview, “You should hire me because I’m exactly the same as everyone else?”
So you’re probably thinking, “I’d never write a …
Revolutionize Your Brand Easing Life of Your Audience
Today I want to offer a simple reminder about your brand.
At the end of every email you send, every phone call you make, every tweet you read is a fellow human being.
And, as a fellow human being, they have a life. And stress. And an overwhelming to-do list… just like you do.
Except …
It’s Time to Tame those Tags
Job seekers have a lot of work cut out for them. They have to deal with the economic crisis, with the increasing unemployment rate, and with dozens of competitors. It’s not enough anymore to just have the skills for the job – they have to be a personal brand that stands out among the crowd …