Is Your Brand Hiding in Plain Sight?
Recently I judged a brand personality competition for Newsweek/Daily Beast’s special issue on the top 100 Digital Brands, along with 4 other branding experts. Beyond my vote, the editor asked for an answer to a hot button question for people who are just launching their brands. That might be you.
Does the Internet need more …
Lack Experience: 3 Rules to Nail Your Phone Interview
Note: This post is for college freshman and sophomores who are looking to secure their first internship.
Over the past week, I’ve phone-interviewed 7 college students for the position of Social Media Intern at Minted Republic. I’ve been so completely underwhelmed by the candidates that I decided to write a post to teach college undergraduates …
6 Signs It’s Time To Change
“We are what we repeatedly do. Excellence then, is not an act, but a habit.” – Aristotle
Habits are our greatest asset and can become our worst curse.
We know in order to maintain our personal and professional lives, we need to develop and establish effective, solid and sensible habits, as well as, keeping them …
Your Personal Brand from Theory to Execution
It used to be that hiring was limited to who’s local and available. But the advent of the Internet and social media has really made the world smaller and more at reach. Social media has changed the way people see brands, and it has changed the way people promote and market their personal brand.
Going …
Mastering the Room: Give Great Performances, Beyond Just Presentations
This week, I had the honor of being invited into a setting where aspiring entrepreneurs were pitching their ideas to venture capitalists. I don’t envy the pressure they were under one bit at that particular moment of truth, when they were given a center stage and a captive audience. One by one, they were given …
Hillary Clinton’s Golden Opportunity
Just because someone is popular, doesn’t mean they should be President. In 2008, many attributed this notion to presidential candidate Barack Obama – arguing that he was unprepared for the Oval Office, and that Hillary Clinton was a more capable …
Tout: the 15-Second Personal Branding Sensation
Where many others have failed, 15-second video update sensation Tout seems to be succeeding. And in doing so, it is proving that social media, mobile apps and personal branding are going to walk hand in hand into the foreseeable digital horizon and that (as we have defended here) influencers hold the key for the eventual …
14 Ways to Boost Your Brand and Help Charity
Unleash Google® Search to Find Most Open, Posted Jobs
In “Headhunter” Hiring Secrets: The Rules of the Hiring Game Have Changed . . . Forever!, we reveal many of the “secrets” that “headhunters” use each and every day to effectively place top talent with companies. In this blog, I am going to share yet another “secret,” and this one deals with how you can …
The Secret to Building Your Brand on Twitter
As of earlier this year, Twitter has over 140 million active users and 340 million tweets are sent each day. But most small-business owners start using Twitter without any clear strategy of how to grow their company’s fan base on the platform. Even though Twitter is free, it can be a major time suck if …