Responding Well is an Art Form
When you are faced with a decision do you make a Snap Decision or a calculated and Measured Response?
Different situations can call for one or the other. If you are driving and someone steps into the street or a car veers your direction you will need to implement a quick response. If your customer …
Know Who You’re Writing To and For
With the rise of social media, businesses have the opportunity to tap into wider audiences than what was previously possible pre-social. In this regard, knowing your target audience has taken center stage and has become very significant in order to achieve a successful social word of mouth marketing campaign. The ability to connect with your …
10 Must-Have Tools for Tracking Brand Mentions
What’s your favorite tool for monitoring/tracking brand mentions?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live …
Beware the Outplacement Cookie Cutters!
Outplacement is a service intended to provide support for people who have lost their corporate jobs. Since the former employer pays for such services, job seekers are sometimes confounded by the actions of their outplacement provider…especially the larger ones. This confusion can be eliminated by reading a 2009 Wall Street Journal article titled Outplacement Firms …
Interview Answers Must Be Short. Why?
I’m not sure whether you’re like me. I’ve stopped reading! I read no more. I skim and browse and hover over the surface of words, and when I find something interesting, only then do I dig in and absorb the content. Nowadays, because of ubiquitous electronic media, you can immediately suffocate from constant immersion in …
The New THINK Before You Speak
How are you coming across to others?
As society moves forward we continually need to push ourselves to learn new techniques, incorporate the best of the older ones and leave the dinosaur type methodologies behind. Yesterday, I spent cherished time with a friend who shared excellent insight on the new definition of “THINK before you …
Launch Your Own Website to Boost Your Brand
More than half of all recruiters (56 percent) are more impressed by a candidate’s personal website than any other personal branding tool, according to a recent study. Despite this majority, only seven percent of job seekers actually have a personal website.
If you dedicate the time to launching your own website, it’s really easy to …
How to Talk in Metrics that Matter to Recruiters
Big Data is the new comfort zone for decision-makers who fear taking action or making a choice without justifiable cause. The decision might be wrong, but if they’ve made it based on an assemblage of data points: there’s some cover and conversation rather than more draconian measures, like getting fired.
Data matters so much to …
Interview Story Telling
The other week, my blog post encouraged individuals to focus on Four Words during their interviews to help communicate an image or personal brand. As we discover which four words we wish to weave into our conversations with prospective employers, we now shift our attention to how to insert these words into conversations without forcing …
Personal Branding Weekly – 24 June 2013
This past week we welcomed in the first day and first weekend of summer and gazed at the super moon. I hope you enjoyed it and had a time to relax and renew for the new season!
For entrepreneurs and small business owners, as promised, here’s the podcast I created in “finding your target market”. …