5 Branding Secrets to Share with Your Friends
Because you’re reading this blog, you’re probably already familiar with the importance of a personal brand. Someone who may not be as well-versed in the subject, however, is your friends.
Now is as good a time as any to help your friends out by branding their career. Make sure they’re on the right track, so …
Don’t Hate Me Because I’m a Personal Brand
You’re probably not old enough to remember the 1980’s Pantene shampoo commercial. This lovely young woman with long, thick, shiny hair looks you in the eye, and with abundant self-esteem few will ever enjoy, she purrs: “Don’t hate me because I’m beautiful.”
She then tells the truth about her hair. It’s dry with split ends …
Seven Ways to Drive Your Ideas Upward
Being able to influence upwards allows your ideas to be heard and implemented. This directly enhances your value because you are the owner of that idea. Yet how do you break through the layers of bureaucracy to find advocates for your ideas? Diane McGarry, Xerox’s former Chief Marketing Officer, says,
Success at a big company …
Personal Branding Weekly – 17 June 2013
Today kicks off Small Business Week! I’m grateful to have opened my business nine years ago and have always looked back. It’s been an adventure of a lifetime! So, I’ve never understood the saying “and, I’ve never looked back” except to express that you jumped into something and just fully immersed yourself in the present.…
10 Traits of Great Leadership Figures
When hiring companies come to our executive recruiters in order to find them a great sales or marketing employee, leadership is always a quality that our clients ask for. Though, for the job seeker, to best be able to give the hiring company what they want, they need to be able to define leadership.
Therefore, …
Personal Brand and the Baby Boom Generation
Personal Brand? Many Baby Boomers struggle with this new term. I have to admit I did not understand it for a long time. In the olden days this was your reputation.
When I graduated from an engineering school in the late 1970’s, I went to work for IBM as a computer programmer developing word processors. …
Use Humor Safely During Your Next Talk
Many people advise new speakers to avoid using humor during their talks.
“It’s not a safe subject,” they say. “It will almost certainly backfire, and you could cause yourself a lot of trouble.”
Sure, if you have all the self-awareness of Michael Scott in a coma, yes, it will backfire. If you’ve been told to …
How to Pose Interview Questions You Should Never Ask?
Hiring managers and HR pros will often close out a job interview by asking an applicant if her or she has any questions themselves. This is a great way to learn about the company’s expectations and the job but it can open a Pandora’s box of potential landmines if you’re not careful. Remember, you’re being …
Don’t Pave the Cow Paths
One of my favorite lines from a book I read many years ago is about cows. Well, not literally about cows, but uses a metaphor about a perception of cows. The perception is that cows will do the same thing over and over again because well … they will. They’ll follow the same trail to …
A Presentation that Reflects Positively on Your Personal Brand
Knowing how to deliver a good presentation is an important skill for everyone, whether they’re still students or the leaders of an organization. The knowledge that an individual possesses doesn’t make a difference if they don’t know how to convey those thoughts concisely. If you are a small business owner, having a superior product is …