Content Marketing and Personal Branding Success
Content marketing–telling stories and sharing helpful, relevant information–plays a key role in building your personal brand.
Although branding is usually discussed in terms of behavior, the quality of the content you prepare for building your personal brand, or the building your employer’s corporate brand, is equally important.
“As many speakers at Content Marketing World 2013 …
Leading with Questions Increases Sales
Early in my career, there was no sales training and I had never sold prior to my first job. Additionally, I knew nothing about the copiers I was hired to sell and was given the silent treatment because management figured I would fail anyway.
What they didn’t know is that failure isn’t in my vocabulary. …
Negotiate the Job Offer to Win
You wanted this job so bad, and finally the offer arrived. The adrenaline is flowing freely, and you feel like sharing the good news with the entire world—certainly with those who contributed to your win. But is this job a really good deal? Could you have gotten a better deal if you only knew how?…
What Your Look Says About Your Brand
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Throughout our professional lives, we’re constantly reminded about the importance of nonverbal communication. It makes up around 90 percent of all communication, meaning it’s essential to pay attention to it. The way you look and act, even before words come …
Why You Should Attend A Career Fair?
Career fairs are like “one stop shops” at the mall. Attending one of them will give you the opportunity to see the current openings on the market and meet with many company representatives face-to-face.
A career fair is a job fair. It’s a fair for employers to meet and identify potential job seekers. In this …
Branding by Association – Part II
In the world of personal branding, there are influences on your brand that you may not realize. In a post from a few weeks ago, Branding By Association, I referenced how your associates can influence how others consider you. Associating yourself with certain groups will affect how you are perceived – both positively and negatively. …
How to Avoid Tanking Your Career: An Interview with Richie Frieman
Recently, I had the pleasure of speaking with Richie Frieman, author of the new book, Reply All… And Other Ways to Tank Your Career. Richie also serves as The Modern Manners Guy for QuickAndDirtyTips.com – a humorous weekly column and podcast about manners and etiquette. In addition, Richie is an award-winning author and illustrator of …
The Unique and Necessary Combination of Will and Skill
Last week while watching the hard fought battle between the World’s top two ranked men’s tennis players, Rafael Nadal and Novak Djokovic, in the finals of the US Open Tennis Championships, broadcaster Mary Carillo made mention of two characteristics on display during the match.
Will and Skill!
The comment brought me back to my baseball …
3 Key Elements of Your Brand Story
Your brand story is exactly that, a story. It should tell me who you are in a story format.
It should NOT be a diatribe of your accomplishments but it should be a short story that tells your passions, your strengths and your goals
I wrote previously on the process of writing your brand story …
Entrepreneurial Vision? Take A Crappy Sales Job
They call them “churn” positions, sales jobs where there is an expectation that most will be unsuccessful. They are horrible places to work and you’ll likely burn out before the end of your first year. I’m going to recommend that you take one of these horrible jobs before you ever think of becoming an entrepreneur.…