Book ReviewsCareer DevelopmentCareer ResourcesCommunication & NetworkingInterviewRelationship Networking

Romancing the Brand: An Interview with Tim Halloran

Recently I had the privilege of connecting with Tim Halloran, President of Brand Illumination and author of the new book Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers. We discussed the key ingredients needed for a strong brand, how small businesses can take the first step to create meaningful, long-term relationships with …

Sarcasm offers only two outcomes, and both are negative for relationships. This is not something you want in workplace communication.
Workplace SuccessCommunication & NetworkingLifestyle & Habit Building

Countering the Damage of Sarcasm in Workplace Communication

At a specific time within my seminar on “The 7 Deadliest Communication Sins,” I take on the topic of sarcasm at work. Firstly, I ask two very important questions about audience members’ experience with regard to this specific issue as it impacts interpersonal communication and workplace communication.

These two questions are:

How many of you…
Read the Rest →
Career DevelopmentLifestyle & Habit BuildingRelationship Networking

Personal Branding Weekly – Your Insincere Brand

All business is personal and is built upon your relationships with individuals. People carry forth (or don’t) the mission of the brand in daily actions. A company’s brand is the mission in action put forth by a conglomeration of many personal brands.

I took the time to trace that relationship because so many brands are …