Go Viral! Tips to Creating Content People Share
Word-of-mouth, buzz, referral, viral marketing, whatever you call it, there’s no doubt that people are more likely to take a look at something suggested by a friend. The challenge is to create content that people want to share. There is a bit of stardust involved when it comes to having something that catches fire versus …
What the Olympics can teach us about Career Development
The Sochi Olympics are starting today. In fact, the opening ceremonies are tonight. The Sochi Olympics are a chance for Russia as a country to show off their skills in organizing and executing on such a monumental undertaking. With an expected cost running at over $50 billion dollars. Russia is putting everything on the line …
Why Influence Marketing is Essential for Personal Brands
Traditional brands and individuals in the blogging community connect with other influencers in their niche with services and rewards to create what is known as “influence marketing.” Over time the marketplace has become more transparent with online communities like Triberr, and Swerve. Google has also evolved with Google Plus, and it’s new search engine algorithm, …
Greatness through Gratitude
Gratitude seems to be a rare or discounted commodity. In our time deprived, hyper-connected world, we may text a quick “thx” or smiley face and go on our way. And, practices like that make us like everyone else – just average.
How do you stand out in someone’s mind? How do you engage and inspire …
Becoming a LinkedIn Groupie
Most professionals and executives know that LinkedIn can be a powerful career tool. But, like a hammer, it does you no good if you don’t pick it up and use it. Leading up to a talk I will be giving on LinkedIn as a Career Advancement Tool later this month at Kennesaw State University, I …
Side-Hustling: Chantel Waterbury, CEO of Chloe + Isabel
I recently had a chance to catch up with Chantel Waterbury, founder and CEO of Chloe + Isabel, an exciting jewelry company that employs merchandisers to build their brand. It is very popular with Millennials, and each merchandiser is essentially an entrepreneur “side-hustling” to bring in extra income, which makes Chantel an excellent addition to …
Advance Business Using One Secret Strategy
Do you sometimes get frustrated with offers expressed as seemingly helping you but in reality do not value your time and experience? Put in this situation, most people will either give away their services far below their worth or will walk away without trying to find a solution to the problem.
The secret strategy is …
Cross-Serving for Additional Revenue
It’s always hard to kiss the girl, the first time. After that, it’s pretty easy. All business owners are looking for ways to increase revenue.
More often than not, they exert effort in trying to expand their client or customer based. It is the business owner’s default, more revenue needs to come from more customers. …
The Secret Behind Reference Checks
Reference checking is not standard. Smaller companies typically have neither the manpower nor the funds to do thorough reference checks, which could cost hundreds of dollars. Conversely, larger companies do reference checks but at varying levels of thoroughness. Different from the typical applicant’s concerns–which have to do with performance–companies typically do background checks for security …
How to Improve Your Career in Your Free Time
How do you get ahead in the workplace?
Some people over-deliver on projects they are assigned, hoping to be recognized with increased pay or a promotion. Others look for inefficiencies in the company that can serve as new leadership opportunities. Still, some employees favor becoming a voice of the brand, writing external-facing articles and speaking …