Branding Success Gets Personal
When it comes to online marketing and engagement, branding success is now about the individual – up close and personal – as a main driving force in promoting your personal brand. Samsung demonstrated this quite well in a recent example during the 2014 Oscars with the use of their cell phone by Ellen DeGeneres. What …
Ditch the Pitch: An Interview with Steve Yastrow
Recently, I had the privilege to connect with Steve Yastrow, a former marketing executive and the founder of Yastrow & Company, a consulting organization that helps businesses improve results through breakthrough marketing, customer relationship, and sales ideas. Steve’s new book, Ditch the Pitch: The Art of Improvised Persuasion, makes the case against a standard sales …
Millennials Meet Your New Business Partners
Every minute for the next 20 years, 7 Baby Boomer’s will be reaching retirement age.
Let that sink in.
Every minute. Of Every Day. For the next 20 years. 7 Baby Boomers are reaching retirement age.
That’s 10,000 Baby Boomers PER DAY… for the next 20 years.
Note: I did NOT say they are retiring. …
Seven Reasons Your Resumé Is Hurting Your Career
I have reviewed over 300 random resumés in the past two weeks and, based upon that sample and my past experience, I can tell you that it is highly likely yours is working against you. Why? Because it contains common errors that detract from your initial impression and your overall professional presentation.
There are two …
Avoid Heartache by Speaking Up
Do you have the stamina for speaking up in regard to what’s on your mind? Or do you prefer to keep quiet and make the best of all situations?
A well-seasoned business professional suggested that when you continue to bite your lip, you eventually bleed. The bleeding comes from inside and it may be in …
Why People Don’t Buy: No Time
If you have been around the sales and business owner block for a while, you understand the mental strength necessary to cope with rejection. Sometimes becoming numb to the rejection can be both a blessing and a curse. How many times have you submitted a proposal, giving free consults and went through presentations where the …
Feeling Good is a Relative State of Mind
I don’t pay too much attention to local news via newspaper or television, but I constantly listen to NPR and the BBC and read The Economist and The Week. What these media sources have in common is that they report on international issues. My focus is usually on the Big Picture and not so much …
Why Hiring an Assistant Could Save Your Personal Brand
There’s a defining time in every well-maintained brand when it becomes so popular and respected that you have to ask yourself, ‘Can I continue doing this alone?’
If your answer to the above question is no, and you continue chugging along solo, you could reach a plateau in your personal brand that eventually leads to …
Why You Should Send a Thank You Letter?
Many job hunters skip sending thank-you letters because they think no one reads them. In fact, more people than you think read thank-you letters. Sending a thank-you letter shows your interest. It shows that you are interested in that position and in that company. Also, it is a good way of showing your appreciation to …
Introvert’s Dilemma: Charge or Recharge?
Some of my favorite people are introverts. Like me, introverts need a good bit of alone time, which my staff calls my “cone time.” About half the time my nature cries out what Greta Garbo famously drawled (if Germans can drawl), “I want to be alone.” I like cone time, but I can go a …