New Business Model: Brand First, Compensation Second
For 4 months I’ve been thinking about a new business model dealing with personal branding. I had an awakening a few weeks ago. I’ve noticed that there are many people who try to make a quick buck by doing mediocre work. People put advertisements on their blogs, accumulating between $10 and $100 a week …
Google Searchability and Personal Branding Collide Face-to-Face
In collaboration with Robert David Hunter, one of Personal Branding Blog’s best commenter’s. Robert currently works for International Quality and Productivity Center in New York. London based IQPC produces conferences and seminars for business leaders across 30 different industries. In his role as a Finance Division Sales Executive, Robert leverages his banking industry expertise in …
Associate Your Brand Name with a Picture
I came across this podcast featuring Jeremy Schoemaker, taken by Elmer Thomas at the PubCon 2007 event. Jeremy’s corporate brand “Shoemoney” is represented by a logo resembling that of Superman’s legendary symbol. He creates a lot of awareness and brand recognition through passing out free T-shirt’s at events. His blog is one of the top …
Personal Branding Octopus Model of Relevancy
An octopus has eight tentacles, as does the subject of personal branding. Each tentacle has suction cups for sensing and tasting other sea creatures and objects such as coral. Personal branding touches each related topic in a dissimilar way. The personal brand or head of the octopus is the centerpiece for the model, which is …
Personal Branding Blog – Weekend Reading List
Thank god it’s Friday! Anyways, today I’d like to make three book recommendations for the weekend. Each book is written by a credible and authoritative voice on the web. They all have blogs and will all have a positive effect on your life.
Leadership Matters by Mike Myatt: Mike is a contributor to Personal Branding …
Brand Matchup: Mark Zuckerberg and Toothpaste
Match Mark Zuckerberg’s personal brand with the toothpaste product brand listed below. Please leave your answers in the comments section. This is the second game in a series I call “brand matchup.” Brand matchup launched on November 16th, with Bill Gates and coffee brands. The majority of participants said Starbucks.
I didn’t choose Zuckerberg out …
Tools for Your Online Personal Brand: Website, Blog & Podcasting Equipment
Years ago, hiring technical programmers to develop websites was required. Businesses were forced to outsource to graphic designers, website consultants and few saw the power in personal branding. People that couldn’t afford these services lost the opportunity to showcase their personal brand online or even a new e-commerce website. The words “JavaScript”, “HTML”, “Pearl”, “C++” …
A little bit of ‘personal PR’ can go a long way to building your personal brand
This is a cross-post, in unison with Chris Clarke, a gen-y PR professional and friend of mine. Chris works at NATIONAL Public Relations as Coordinator, New Media. His role is to educate their staff of consultants about online communications and integrate social media into existing client offerings.
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Public relations used to be synonymous with …
Personal Branding TV: Episode 9 – On-Blog / Off-Blog Networking
[youtube=http://youtube.com/watch?v=aiWIx_ufMmI]
Personal Branding TV is back, with another episode. This episode positions me with Boston College student Scott Bradley, who has a keen interest in networking and bridging strong business and social relationships. As you build your blog, extend your reach through social networks and connect to individuals that share similar interests, you can take …
Emoticons are the Personality Behind Your Brand Online
Whether you’re writing a post, joining a blog conversation with a comment, typing an instant message to a friend, responding to a question in a message board or sending an email to a business contact, emoticons express your brand personality. As you choose to display your brand as happy, sad, confused, flirtatious or embarrassed, keep …