Develop a Brand Voice
When you are building your brand with the help of social media, it is easy to get lost in the midst of other brands in your niche. The key is to let your message be heard and stand out from the rest. How people perceive you online should resonate with them, and be as unique …
3 Things to Do So Your Posts Are Seen
As a business person looking to maximize on its social media endeavors, the top goal will be to get people viewing your posts. This will do by updating constantly and sharing the latest informative content. However, not every one of your posts will be seen by your audience. Even with your best efforts, some of …
Reading People Through Their Web Presence
Have you ever received an email from someone where the entire message was simply in the subject line and the body of the email was left blank? What about the Facebook friend that likes anything you post within two minutes of updating your status? How are you studying someone’s virtual presence in order to better …
Increasing Your Calls from Recruiters
As my friend Skip Freeman noted in his excellent post titled SECOND Most Used Website by Recruiters and Companies, it is important that job seekers work to improve their ability to be found and professional presentation on LinkedIn and Zoominfo. If you are actively looking for a new job or simply would like to have …
Are You Missing Important Steps in Making Connections?
You’ve done the proper research on your business, set up the appropriate social media networks to reach out to your audience, and even attended a few networking events in person, probably to get your name out there. Problem is, making connections seems harder than you thought, and so far your results are not something you …
Personal Branding Weekly – Frustrated with Twitter?
I’m honored to have had the opportunity to present at the #SMX Social Media Marketing Conference this week. What Are 3 Blunders Hindering Your Ability to Connect With Influencers on Twitter?
My hope, as always, is to help you be more effective in your marketing and more efficient with your time.
Please review my presentation …
Become an Industry Rock Star with Twitter and Instagram
One of the easiest ways to grow your following as an industry expert quickly is through leveraging social networks, specifically Twitter and Instagram, during major industry events. Are you a member of an association? Whether you’re a newbie or an association veteran, leveraging hashtags can quickly turn you into the event’s superstar.
Older, more established …
Tools Don’t Matter, Skill Does
In the ongoing debate over the existence of social media experts, people point to the ever changing landscape of social media as their evidence that there’s no such thing as experts. The anti-expert side argues that the mere fact that social media tools pop in and out of existence, or that they dramatically change their …
Build Your Brand Trust on Social Media
Where does your business rate on the consumer trust meter for your brand on social media?
According to a study by market researcher, Ipsos, 38% of people have recommended a brand they “like” or follow on a social network. Word-of-mouth recommendations have become the norm for brand followers. Nielson reports that more than 90% of …
When Should Personal and Corporate Social Media Accounts Collide?
Do you ask employees to represent your brand on their personal social media and if so, do you give them any guidance?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free …