Viewing Prospective Employers: Mirror or Glass Door?
Face it: Most people are changing jobs more often than ever before. Some by choice, many against their wills. Average tenures, even at executive levels, are running 18 to 36 months. This steady-state churn means you are likely to be conducting many job searches in your lifetime and contemplating many new employers. If you are …
4 Ways to Jumpstart Your Brand in 2014
As we begin to delve into the new year, you may be wondering what new and improved ways you can use to boost your brand.
Before you think about the future of your brand, however, it’s important to look back on your brand in 2013. Did you get it to where you wanted it to …
Building Your Brand in 3 Easy Steps
To build your brand you must first explore your current skills, values, and knowledge. Whether you have worked to build your brand in the past or not, you have a brand already, we all do. Explore your current brand to determine whether it aligns with where you would like to move or cultivate …
How to Increase Social Media Engagement
Think about the social media content you’re most likely to like, share, comment or click on. What posts catch your eye? Humorous comments? Inspirational photos? Instructional videos? A sales pitch? Odds are you’re most drawn to posts that aren’t a solicitation to buy, but offer something informative or entertaining. The next question is, what type …
3 Key Elements of Your LinkedIn Photograph
Your LinkedIn photograph is the first thing that most people notice when they view your profile. It also shows up next to your name and headline when people conduct searches on LinkedIn. It is often the number one factor in whether people click to view your profile.
What does your LinkedIn photograph say about you? …
Pump Up Your Brand with These Social Media Strategies
Social media is here to stay. Now the main source of communication between customers and brands, more and more people are turning to networks for trusted reviews and information. As we enter 2014, there are several things you can start today in order to create an effective marketing campaign that pumps up your brand as …
Ensure Potential Connections Accept Your Connection Requests
If you’re using social media for businesses, then you likely want to not only connect with existing friends and colleagues, but also identify and connect with new influencers, potential clients, etc. While social media gives us access to people in key positions, and around the world, there is one fact that anyone with the goal …
Maximize Content Marketing by Repurposing
Content is king. Content showcases your expertise, is affordable to create, and easy to distribute. The challenge is producing quality content on a regular basis. The answer is to repurpose content you already have into other formats. Here are tips for turning one piece of content into several resources.
1. List content you already have. …
Solopreneurs: Jabbing and Right Hooks Matter to Your Brand
With social media being an important facet of many people’s lives, it makes sense for a business owner to appreciate and integrate the same in their interactions with clients. However, not many solopreneurs have been able to properly make use of social media, mainly because they understand little about it, or focus on the wrong …
Develop a Brand Voice
When you are building your brand with the help of social media, it is easy to get lost in the midst of other brands in your niche. The key is to let your message be heard and stand out from the rest. How people perceive you online should resonate with them, and be as unique …