For Those in a Job Transition, Not Knowing Hurts the Most
As a career coach who sees people in transition every day, I’ve concluded that the single biggest obstacle for people in transition is not knowing what they don’t know regarding what it takes to win that fierce competition for getting a decent job.
I don’t intend to blame anyone; I’m merely pointing out the fact. …
Things Entrepreneurs Should Know When Speaking to the Media
What’s one important personal branding lesson that every entrepreneur needs to learn before talking to the media?
The following answers are provided by the Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps …
What Does Your Brand’s Target Market Look Like?
As a personal brand your goal should be to bring in just the right client into your business — a person or company who expresses mutual interest in what you have to offer. But what does that niche look like?
That is where precise market research comes in to gather data and give your brand …
Personal Branding Weekly – Happy Birthday #Brandchat
This week we hit a milestone in a twitter chat that I started five years ago. In fact, our #brandchat birthday is this Wednesday, February 19th. In five years, we’ve met many BRANDidos (a term of endearment for all those who chat and share their insights and resources). Some have stayed, others have left and …
LinkedIn as a Career Networking Tool
Are you “on LinkedIn”, but not feeling like you are getting maximum benefit? In this fourth and final post in my series on leveraging LinkedIn for your career, we will examine one of the website’s most valuable uses — as a networking tool.
In an earlier post, we discussed LinkedIn visibility, credibility, and connect-ability. I …
Go Viral! Tips to Creating Content People Share
Word-of-mouth, buzz, referral, viral marketing, whatever you call it, there’s no doubt that people are more likely to take a look at something suggested by a friend. The challenge is to create content that people want to share. There is a bit of stardust involved when it comes to having something that catches fire versus …
Why Influence Marketing is Essential for Personal Brands
Traditional brands and individuals in the blogging community connect with other influencers in their niche with services and rewards to create what is known as “influence marketing.” Over time the marketplace has become more transparent with online communities like Triberr, and Swerve. Google has also evolved with Google Plus, and it’s new search engine algorithm, …
Becoming a LinkedIn Groupie
Most professionals and executives know that LinkedIn can be a powerful career tool. But, like a hammer, it does you no good if you don’t pick it up and use it. Leading up to a talk I will be giving on LinkedIn as a Career Advancement Tool later this month at Kennesaw State University, I …
Make Your Business Card a Keeper
Business cards are one of the most affordable ways to get your information into a prospects hands. The problem is that most business cards end up lost in a pile on a desk, tossed in a junk drawer or worse, thrown away. Business cards only work if your prospect keeps it so he can call …
Entrepreneurs – You Get What You Give
BRANDido and friend, Merlin U. Ward is someone who walks his talk consistently giving in ways that are valuable to the recipient. As an entrepreneur, your personal brand and business brand (which is really founded on your personal brand), he shared some valuable points.
You Get What You Give is a book every brand manager …