3 Tips to Get a Recruiter’s Attention
Finding a job is a job in itself and to succeed at finding work, one thing I would HIGHLY suggest is that you release any sense of entitlement. One very hard truth that some have not learned is that recruiters do NOT work for you. They are looking out for themselves and are not being …
Personal Brands: Managing Third Party Validation
As a small business, you are out to provide a unique customer experience that will keep bringing back customers to your business. Banking on this is the fact that a great reputation does a lot for your business. In this digital age where a majority of consumers turns to online review sites and social networks …
4 Personal Branding Tips from Beyoncé
Whether you love her or hate her, there’s no denying that Beyoncé is a personal branding goddess.
Throughout her career, whether it was good press or bad, she stuck true to her brand and built it into one of the most consistent and credible personas in the music industry. When she encountered mistakes, she knew …
Use Criticism to Improve Your Brand
In today’s world, consumers have greater control than ever. Through reviews and social media, they can learn and leave feedback about your business. Many entrepreneurs fear receiving criticism; however, negative comments can provide important clues to improving your business. Here’s how to use negative comments to expand your brand.
1. Remove yourself from the comment. …
How to be Yourself on Social Media While Staying Professional
It’s almost necessary to be social media savvy these days, so much so that there seems a frenzy to be seen as the coolest, most down-to-earth, real, caring and/or opinionated person on the Internet.
Because social networking has been lauded as a key to career momentum and growth, individuals are running in droves to the …
Branding Success Gets Personal
When it comes to online marketing and engagement, branding success is now about the individual – up close and personal – as a main driving force in promoting your personal brand. Samsung demonstrated this quite well in a recent example during the 2014 Oscars with the use of their cell phone by Ellen DeGeneres. What …
Google Plus as an Effective Branding Tool
Over the last couple of years Google Plus has grown into a prominent social network, used by many personal brands and companies like Starbucks and Microsoft. And with the recent release of Google “Hummingbird,” influence on this network is more important than ever. This is a great time for personal brands to tap into a …
Small Business Owner: You are More Agile
As a small business owner or solopreneur, you are in constant war with your competition for the attention and loyalty of a (sometimes-small) consumer group. Larger companies may have the resources and capacity to roll out massive marketing campaigns, but it takes lots of creativity and hard work to make your brand’s voice heard.
To …
How Personal Social Media Brands Can Help Job Searches
The days of building a reputation offline have become a thing of the past. Today many employers are looking for candidates who are active online and in social media. As a job seeker you will want to effectively utilize these tools to build your personal brand and project an image that demonstrates your skills, knowledge, …
On Social Media, You Are the Company You Keep
Are you wondering how to best balance personal and professional business connections on social media? If your personal connections are in stark contrast to your personal brand for business, the answer may be that you cannot.
According to Careerbuilder.com, over 65 percent of employers check social media profiles as part of the job screening process. …