Four Simple Tactics For Social Media Success
Practical tips for making social media manageable and effective.
With the overwhelming number of social media platforms available, many professionals find themselves feeling either left behind or inundated. Social media, when used for business, should be practical. If a network is not making you more efficient, effective, and connected, then you should discontinue its use. …
7 Steps to Spring Clean your LinkedIn Profile
Have you ever wanted to reach out to someone that is already in your LinkedIn contact list, but when you went to their profile their contact information was nowhere to be found? Or, perhaps worse… out of date?
You may not be able to fix the profiles of others, but you can take the time …
4 Ways Social Media Can Blend Personal Brand and Job Search
In your job search, having a great personal brand is a wildly understated way to stand out and better your chances of getting hired.
Social media can be used as a catalyst that bridges the gap between personal brand and job search. According to Jobvite, 94 percent of recruiters use (or plan to use) social …
Build Your Referral Network – The Targeted Job Search
About 85% of all jobs are filled through employee referrals. Therefore, it makes sense to build a referral network at every company where you might like to work in the future.
Before you read on, this is the fourth in this series on the Targeted Job Search. If you have not read …
Become an Expert. Share Your Expertise
When it comes to building a brand, a great deal of emphasis is put on credibility. To be credible, you need to know what you’re talking about and doing, which means you should be an expert. But in a crowded global marketplace, many people tout themselves as experts, who may not in fact be experts, …
Blog Promotion Tips for Personal Brands
You’ve written a great blog post for your brand and now would like to get the word out to a large audience. With so much information being published online, you might be puzzled as to what the most effective strategies are to promote it. There are some key things you can do to ensure your …
3 Ways Guest Blogging Can Boost Your Personal Brand
Your personal brand relies on many factors, but digital presence is probably the biggest.
But sometimes, you can be so busy running a business that you simply don’t have time to handle the traditional aspects of personal branding (speaking engagements, for example).
Content marketing is quickly becoming one of the biggest digital branding outlets, and …
Present Your Personal Brand on LinkedIn for Job Searches
When it comes to presenting your personal brand to employers you might miss the opportunity to create a stellar LinkedIn profile. It’s not enough to just add your relevant information – it is critical to write an online profile that stands out in addition to showcasing your accomplishments and skills.
So what is the best …
Personal Brand Promotion on Facebook
Facebook is a great platform to promote your personal brand. As a platform that was generally built as a place to interact with friends and make new ones, it is great ground to display your personal brand. Over the years, changes to Facebook have made it possible to increase your reach through advertising and marketing …
3 Ways to Avoid Job Search Scams
Sometimes the promise of easy money can make us do crazy things.
Liz is a (hypothetical) long-term job seeker. One day, she comes across an email from a man claiming to be a recruiter for one of the biggest companies in her industry. He explains he saw her LinkedIn profile and thinks her qualifications would …