Why is the Social Graph Vital to Your Personal Brand?
The movement towards social media being the central nervous system for everything is well underway. The social media movement may be in its infancy, but like all growing trends, there will be those that see the light before others and position themselves for success. There will be big winners and big losers.
The personal brands …
MSNBC Misunderstands Role of Social Media in Job Search
Last week, MSNBC published an article called “Social Networking seldom gets new grads hired.” It argues that social media is not an effective way to land a job. However, it truly only makes the case that many people aren’t taking advantage of the tools available to them.
The article misses the point about how social …
Branding Tips from Goldman Sachs
I’ve followed Goldman Sachs in the news through good and bad since the onset of the credit crisis. After learning about their corporate culture and brand image through peers and as an intern, I developed a deep respect for the Goldman Sachs brand. Before 2008 Goldman held a very distinct position in the business world …
Vouching: The Triple-Win Personal Branding Tactic
Which of the following 2 scenarios is more powerful?
1) You meet someone at a networking event, and introduce yourself and what you do.
2) You meet someone at a networking event, and while you’re talking, an unexpected 3rd person joins the conversation if only to say how much they appreciate yourself and what you …
Personal Brands: Stick Together
I spent the weekend in bootcamp at UCLA with dozens of amazing people who all were wrestling with their personal brands. I was their wrestling coach. I was also, at times, their opponent, referee, fan in the stands, hot dog seller, beer purveyor, mother, sister, aunt, and confessor. I could not be more humbled by …
Red Light Moments
I do an extensive amount of writing on what separates “rock stars” from everyone else at work. And while I’m a huge believer in the incremental edge, I also know there are times when you need to prove yourself in big ways.
Shining in the limelightThese are what I call “red light moments” and …
Six Tips For Building Brand Loyalty
They say the success of our businesses often depends on the frequency at which we keep in touch with our customers. You may be wondering who “they” are, those mythical beings that impart wisdom on the rest of us. In this case, the identity of “they” is not as important – because “they” are right!…
How to Be a Closer: Part 2
Last week, I wrote about the importance of an original message in sales. This week we tackle the six stages of sales genius.
One: Set Your GoalsThe best way to get started in sales is by setting daily goals for yourself (daily goals are easier to accomplish and less daunting than weekly or monthly …
How to Be a Closer: Part 1
Regardless of whether you want to work for yourself or climb the ladder of corporate life, to be successful, there’s one thing you have to fundamentally understand: Sales.
Yes, I know.
If you’re like most people, you’re quietly cringing and squirming. 99.9% of us don’t like to sell, and for good reason. In sales, you …
Personal Brands: You Deserve a Fresh Start
It’s coming on the end of Q1 2010. Have you made the most of the first quarter of the year? What was your intention? Need to be reminded of starting with your end in mind?
Your intentionsLance Armstrong plans his race strategy before he puts his feet on the pedals. Michael Phelps knows how …