Some Final Words on Maximizing Big Events
After my recent series here on Networking at Conferences, I received a number of questions from folks who wanted just a bit more guidance on specific aspects of making the most of their conference experience. So I thought I’d wrap up the series by answering some of the most popular and interesting questions in hopes …
Blogger Code of Ethics – Do We Need One?
Should bloggers have a code of ethics like journalists do? My last post on Personal Branding Blog about Four Reasons You Aren’t Getting Book Publicity from Bloggers caused a stir concerning bloggers having or not having a code of ethics. Here are some interesting quotes from the comments section:
Susan de la Vergne commented:
“If …
My Personal Branding Story Part 6: Narrative, Context, and Being a Purple Cow
This is the sixth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
In my last two posts, I described why I decided to use the concept of being a Renaissance Worker as my personal brand. In …
Make Sure You Avoid this Online Branding Fiasco
Earlier this week, I heard about an acquaintance who had misrepresented himself on LinkedIn. He changed his profile to only show partial information about his work history. Plus, he added a company profile for his new consulting business and grossly lied about his 2009 revenue and the number of employees he had. All those changes …
If You Build It, They Will Come
If you haven’t created your personal brand or it’s not what you want it to be this post will give you some inspiration to get started.
Ready, set, goUnfortunately, many people spend too much time thinking about building their personal brand instead of getting started immediately in the building process. This wastes time and …
5 Ways to Destroy Your Personal Brand
Building a strong personal brand also means avoiding the mistakes that can ruin a personal brand. Here are 5 kinds of mistakes that could cost your personal brand dearly.
Personal branding mistakes I hope you never make1) Lying on your resume
You’ve heard it before and I’ll say it again. Whether to embellish your …
My Personal Branding Story Part 5: Becoming a Renaissance Worker
This is the fifth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
In my last post, I introduced the concept of a Renaissance Worker and how I came to see this term as a way to …
Adding “Connector” to Your Personal Brand
Much of my joy from networking comes not from what new business I can generate (okay, that is fun), but from learning about what others do and how I can connect them to the ideas, people and resources that can help and inspire them.
Generous and helpfulGood networkers are generous with sharing information and …
How to Avoid the 11 Biggest Mistakes of First-Time Authors
Writing, books, and personal branding go hand in hand. When you know how to write, and you use that power to write and promote a book, you can change your life, especially as a first-time author.
Writing and promoting a book opens windows of opportunity–opportunities that would never otherwise show up. As a published author, …
Four Reasons You Aren’t Getting Book Publicity from Bloggers
There is nothing that irritates me more than getting pitched by new authors who have never contacted me before but want me to review their books or interview them on my blog. I didn’t realize how much it annoyed me until I wrote a long comment about it on Sydney Owen’s recent blog post about …