Tag: Personal Branding

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The “Music-Resume” Approach to Personal Branding

The problem

In mid-July, I was being smothered by the metaphorical unemployment mosh-pit at this summer’s hottest event for recent graduates: The Post-College Job Search. It’s a chaotic cluster of potential employees scrambling atop one another in hopes of landing a career launching entry-level position. It’s claustrophobic. There’s pandemonium. You might get stepped on if …

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My Personal Branding Journey Part 9: Maintaining Your Brand

This is the ninth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

About a year ago, I received an email from someone who had commented on a post of mine on a series about postcollege depression. …

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Distinct or Extinct: 8 Tips to Turn Mundane Projects into WOW Projects That Build Your Brand

Can you remember the last time you completed a “WOW” project? A project you’ll still be bragging and chortling 10 years from now, as Tom Peters would say? If not, rest assured that you can make your work matter – but only if you take proactive steps to make it work for you.

Every assignment…
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My Personal Branding Journey Part 8: Communicate Your Brand with Good Blogger Relations & Twitter

This is the eighth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

In writing this series of posts, I’ve been trying to strike a balance between discussing why I began this personal branding journey while at …

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Bright Shiny Objects and Babies Like Me

I have a baby brain, even now after all these grown-up years.

A baby’s brain is exceptionally plastic, “captivated by the most unexpected events” and keen on seeing probabilities, while not terrifically impressed by certainties, per Alison Gopnik in Sunday’s New York Times.

Sounds like an entrepreneur’s brain, at least during the start up phase …

Communication & NetworkingLifestyle & Habit BuildingPositioningRelationship NetworkingSocial Media

How to Find Executives with “Juice” On Twitter

Dan Schawbel recently wrote an absolute must read blog post entitled: Branding by Association is the Single Most Powerful Idea in Personal Branding. He explores, in depth, the idea of “branding by association”, a concept that can propel you towards your goals faster and create more opportunities along the way.

I have used the “branding …

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My Personal Branding Journey Part 7: Strategies for Creating an Online Presence

This is the seventh of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

Whenever I get a notification that someone is following me on Twitter, I visit their profile and take a look at their website. If …