Is a Great Domain Name an Instant Brand?
We’ve all seen short, intuitive domain names succeed as businesses – Buy.com, Cameras.com, and Tickets.com come to mind for me.
But many domains in this category have been monstrous failures (Toys.com anyone?), and an even greater percentage belong in neither the “winner” nor the “loser” category.
Most are “never was.” As in, they sit today …
The Impact of Your Personal Brand
Electronic word-of-mouth–in the form of high quality content, consistent recommendations, and continuously increasing network size–powers a great reputation and leads to a strong personal brand.
Cheating the system to create an imageFor many years, people have tried to cheat the system by using paid tools for Twitter and LinkedIn to create the image of …
Why Google+ is Not a Good Personal Brand Building Tool
After all the hoopla, does Google’s latest social launch change much for your brand?
Last week, Google launched Google+, which some people were calling Google’s long-rumored social network for competing with Facebook.
We already know that done properly, using Facebook can build your brand. So what about Google+?
Right now, Google+ has 5 main features: …
‘Snap Selling’ Your Way Into Your Next Job
You’re probably at least somewhat familiar with the term “the hidden job market.” In this blog I am first going to define what usually is meant by the term and then I am going to strongly recommend a book that, in addition to “‘Headhunter’ Hiring Secrets: The Rules of the Hiring Game Have Changed . …
What’s Your Mission Statement?
When we typically discuss a mission statement, it is associated with some sort of enterprise or organization. In the digital age, I see the need for a personal mission statement becoming a necessary ingredient for one’s personal brand portfolio. In other words, who are you and what do you stand for? Beyond what you do, …
Three Reasons To Have A Personal Brand Advocate
In a recent article on Social Media Examiner, Phil Mershon asked the questions:
What would you say if you could add five, ten, 100 or 1000 marketing reps to your team? For free?
What if these marketing reps would freely write about your brand and tell their friends, and all they expect in return is …
You Aren’t Paid To Hate
My personal brand has three pillars: encouragement, invention and freedom. While I mostly deal in small freedoms – your right to pursue any goal, any career, or engage in nearly any pursuit that brings you success or joy – occasionally it’s imperative that I should weigh in on our larger freedoms: speech, press, privacy, and …
Are You Making Customer Retention a Top Priority?
64% of consumers said they “stomped out” of stores and 67% said they hung up on hold because of poor customer service, according to a new Consumer Reports survey.
Few do a good job at being indispensable
I was astounded at the stupidity and lack of priority and vision of those statistics when it comes …
The Single Biggest Factor That Determines Success Today: Trust
At first blush, it may sound a little silly–I mean, how can you compare a “soft issue” like trust to hardcore fiscal policies, new product offerings, and profitability?
However, FranklinCovey provides extensive research, statistics, case studies and anecdotes that prove trust is a key driving force in today’s economy.
FranklinCovey’s book and training workshops on …
Leverage Podcasting to Build a Personal Brand
Starting an audio podcast is one of the most powerful ways to build a loyal audience for your personal brand. Let’s take a closer look.
In 2006, I was still in the real estate business and created an educational podcast about the mortgage application process. It was called “Beyond the Rate” and without any real …