Speak To Sample Your Brand
Your product is awesome and you are ready to market it to the public. The need to get the word out is imperative to your marketing strategy. Public appearances and speaking to people at areas in which your product may be of interest will enforce the solidity of your product and brand. By being there …
Write Well To Make Your Personal Brand Stand Out
Writing is everything when it comes to building your personal brand. If you can’t write, your brand will suffer. It’s not just enough to be able to string together a few sentences into a coherent thought. You need your own voice, your own style to come through what you write.
Your writing needs to stand…The Formula for Perfect Constructive Criticism
In Constructive Criticism or Compliments: Which Builds Your Brand Better?, I explained why constructive criticism is such a smart personal branding tool when used properly, and commenter Bruce Bixler responded beautifully in showing us how:
I liked the outline [of the article] but what is missing is specific example(s) of how a constructive criticism can …
Prepare NOW to be Downsized
Are YOU Prepared to be ‘Downsized?’
As this blog is being written, the sputtering economy—once again!—is slowing down. Notwithstanding a few recent glimmers of hope, unemployment remains stubbornly and intractably high. As a matter of fact, a recent news story claimed that chronic unemployment, i.e., unemployment among those who remain without a job for six …
Lessons in Personal Branding from Jamie Oliver
Jamie Oliver is more than a bestselling author and television celebrity chef; his website offers numerous strategy and execution lessons for those seeking personal branding success.
The page title on Jamie Oliver’s website says it all: The official site for Jamie Oliver recipes, books & products, products, recipes, and the Food Revolution.
A casual exploration …
One Idea Creates A Million
Years ago I was advised to create a “free” tip sheet as a giveaway at my vendor table at tradeshows. The man further suggested I simply turn my favorite piece of advice into 10 top tips. Next, it was recommended I turn the compiled tips into a colorful sheet or postcard. His prediction was it …
Do You Exist?
Search engines are doing an ever better job of customizing search results based on the prior behavior and preferences of the user. So, if you like YouTube and you rarely have clicked through onto MySpace, then the MySpace presence of people and things will simply not exist for you. That is, MySpace results for the …
6 Ways To Get More Personal In A Digital World
EDITOR’S NOTE: This is the second article in the virtual and online networking activity series. The first article ran last week: The 5 Benefits of Networking Virtually.
How do we turn all the Tweeters, Facebookers, and LinkedIners into actionable tangible relationships?
I use TweetDeck as a social application that helps me organize and monitor my …
What I Learn About You In A Few Quick Google Searches
When you Google your name, the 10 websites that populate the first page of results are your online reputation. This is the internet version of your personal brand. And I’ll argue it’s as important as ever.
As a fellow business owner, blogger, or net citizen, I’m sure you meet new people all the time. These …
The Cutest Cat Video on the Internet? Really?
I’ll be brief.
For whatever reason, there is an endless sea of cat videos on the Internet. Funny cats, mean cats, fighting cats, talking cats, captioned cats, and much, much more.
So, out of the millions of often pointless cat videos–how does ONE stand out?
Chances there are others who can do the same job…