Review of Blind Spots
In her newest book, Alexandra Levit reminds us that in order to succeed today, we need to forget about the old business myths of the past.
“This is not your parents’ business world,” she states. “It’s not even your older sister’s business world. The recent recession has toppled and transformed our ideas about just about …
Is Your Branding Big Picture Working?
Your Big Picture, the overall plan you create for you and your business is made up of many parts.
They need to make sense for you and most importantly need to be working together. All of this plays into your brand and branding effectiveness and impact.
Here are 6 key areas that should be reviewed …
Direct Sellers: Bad Brand Banter
Participating in social media is an excellent way for direct sellers to engage customers and build relationships. But there is such a thing as trying to be too engaging, to the point of being overbearing or appearing rude to other people, which can end up affecting your personal brand as well as your company’s. And …
Need a Career Change? 5 Recession-Resistant Careers
While prestige and wealth may not be part of what you’ll get with these careers, what you will get is a career.
One of the most common questions I hear as a career coach is “I’m thinking of changing careers, can you help me figure out what other options I have?” As a technology news …
What City is Best for Your Business, Your Life?
I just finished reading Richard Florida’s “Who’s Your City?” It’s a cool book that takes a look at the impact of where you live on your professional and social opportunities. Florida conducted research to understand what places attract entrepreneurial minds, how they do it, and its affect on the regions these places inhabit.
He also …
Content Marketing Strategy: The Power Role
Here’s what your customers and prospects have: An endless amount of information available to them.
Here’s what your customers and prospects don’t have: Time to sift through it all to determine what is most valuable.
The power role in content marketing is the individual (or team) who aggregates mass amounts of subject-specific content, sifts through …
Where to Plant the Right Seeds for Your Brand
An author I very much respect told an audience that when it comes to building your online presence, you should plant many seeds. He’s right. But every garden can only have so many seeds. And as you build your personal brand, it can seem like a daunting task to choose exactly where to dedicate that …
Avoid Using Your Employer’s Name in Your Twitter Account
Using your employer’s name in your Twitter account can be a little problematic for you for a number of different reasons. Unless you’re using an employee-specific account, you’re going to have problems if you use your employer’s name as part of your personal brand.
Let’s say you work for Lamplighters Lighting Solutions and you launch …
Explode Your Career by Saying NO
Two years ago, I decided to focus exclusively on keynote speaking. That meant saying NO to prospective coaching clients and consulting opportunities. It also meant saying NO to potential “platform speaking” opportunities. And as a result of saying NO far more often than I ever had before, my career immediately started taking off.
I wrote …
Conquering Uncertainty: An Interview with Jonathan Fields
Follow your dreams. It’s a nice sentiment in principle, but how many of us actually follow through with it? Far too often, we get tied down with a backup plan and our extravagant dream life fades away in favor of the ‘safer’ alternative. But what does it take to actually make the leap into an …