Writers, Don’t Give Up On Social Media
Writer Randy Ross recently wondered on his blog whether social media was turning out to be a waste of time for promoting his writing. He wrote in a blog post that Twitter, Facebook, and LinkedIn “seem to be over-saturated with users generating useless crap.”
Randy has seen both his web traffic and Facebook Reach …
Personal Branding Lessons from the Real Housewives
I admit it: I am addicted to the Real Housewives.
And not just the show with the New Jersey ladies from my home state. I watch just about every edition sans Miami, and I secretly hope there is hope for the Washington, D.C. show to return.
If you keep up on this “garbage,” as my …
Resume Personal Branding Best Practices Part 4 – Concise
Your resume communicates a personal brand in a snap.
That’s the entire purpose of your resume’s personal brand – to communicate a gut-feel first impression that you’re qualified and that you’re a superior candidate.
When your resume gets to a human being, it has to pass two quick snap-judgment tests:
The 6 Second Test: Are…Tailor Your Personal Brand to HR and Hiring Managers
You already know that your resume is a marketing document, not a job history. You also know that your resume isn’t about you — it’s about your audience.
When working through the job search, your personal brand (and your resume) needs to speak to several audiences. It needs to speak to a computer program to …
Appreciating Criticism Doesn’t Make You a Doormat! Embrace it
“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” ~ Winston Churchill
Learning how to accept criticism is crucial for personal improvement. It’s the most direct way to discover what you need to improve. However, …
Actions Speak Louder Than Words
When it comes to personal branding, you can invest all the time and effort you want in to creating well-worded profiles, resumes, cover letters, and “About Me” websites, but if you don’t back up your written communications with constructive interactions, all of that work will be for nothing.
Your personal brand is best developed through …
The Best Way to Lead is to Follow
Many people have this misconception about leadership.
They think leading others is directing the troops. Setting a vision, telling people what to do, and keeping everyone on track .While leadership is all of these, the real difference between good and great leadership is empowerment.
If the CEO of a company maintains complete control on all …
A Single Incident Can Undermine Decades of Brand Loyalty
Brands are fragile; a single incident can undermine enthusiasm for a brand that took decades to build.
I’ve been a fan of one of America’s premier blues performers for decades, buying their albums, attending their concerts, and making it a point to visit their home base blues club on every visit to Chicago.
Last year, …
How Non-Communicators Can Showcase Communication Skills
Unless you work in a communications field (i.e., journalism, public relations, marketing), it can be hard to showcase the oh-so-important communication skills employers look for. You might not have links to hundreds of blog posts you’ve written. For example, graphic designers often have little cause to demonstrate their superior writing skills, yet employers still want …
Resume Personal Branding Best Practices Part 3 – Consistency
Your resume creates a unique part of your personal brand.
Your resume is used for a very specific purpose – to get interviews. While you might use other branding tools to help your job search, your resume is still the central personal branding vehicle in your job search.
The third part in our series of …