Hurricanes, Destruction and Rebuilding: The Only Constant is Change!
My thoughts and prayers go out to the victims of Hurricane Sandy. This catastrophic event sent shock waves across the country; she threatened the stability of our lives and underscored how little control we really have at certain times in our lives. With billions of dollars in property loss and the death toll having climbed …
No Matter the Job, You Can Build Your Brand
Some people have a tendency by some to look down upon more entry-level jobs; jobs like retail, food service, cleaning or landscaping. Most of us have held these types of jobs at some point in our careers. While these jobs are not renowned for being high paying resume builders – they do pose an opportunity …
The New Era of Personal Marketing 2.0
Aside from the increasing number of those who make a living directly out of them, the greatest impact of the social media revolution in the years to come will be felt by the rest of us in two different yet complementary fields: the extraordinary new possibilities to communicate and interact digitally (that is after all …
Don’t Let a Storm Ruin Your Personal Branding Efforts
I live at the now-hurricane-ravaged Jersey Shore–but you won’t hear me complain. I went six days without power, but that was the worst of it for me, to be honest. Areas of my town are devastated, and the town over has been nearly wiped away. I am blessed and beyond grateful to have survived and …
Job Search Tips for International Students
According to the Institute of International Education, there were almost 725,000 international students studying in the United States in 2011, a 32 percent increase compared to a decade ago. While it can be relatively easy for international student to find a school to attend in the U.S., getting a job here is a very different …
Should My Real Name Be My Domain Name?
For a long time, businesses could be successful by buying a domain name that exactly matched the keywords of what they did. For example, if you owned a keyboard sanitizing service, you would buy something like KeyboardSanitizing.com.
Without any extra work, you could occupy a top 5 ranking on Google, easy peasy, thanks to the …
One of the Biggest Mistakes Companies Make
Working for a large corporation I am accustomed to the same regular routine. If the previous year (or quarter or month) was a good one, then there is a brief period of celebration and recognition and then it’s on this year and how we need to “keep up the momentum” or make “this year the …
Branding For A Job Vs Branding For An Opportunity
Most job seekers brand themselves for a job because that’s how we’ve been taught to write resumes.
We’ve not only been taught to write resumes branding ourselves for a job, but it was reinforced while there were candidate shortages – because you could make lots of mistakes in a forgiving job market.
But in a …
Recipe For Success: Love What You Do!
I have been in the small business world for several decades as an educator, sales professional, entrepreneur. At many points, we face challenge, failure, triumph and success. One driver of perseverance, I have observed in those that endure and thrive, is a passion and deep belief in what they do, what their calling is and …
Strategies to Maximize Your Job Opportunities
In order to bridge the gap from college to your first career you need to know yourself; what do you bring to the table and what drives you, what you value and what …