Build Your Brand at the Company Holiday Party
Now that the “Holiday Season” is in full swing, company holiday parties are being planned and invitations sent. These celebrations of holiday cheer are notorious for the stories that are told around the water cooler the next day in the office – drunken co-workers saying and doing embarrassing things.
But these events are not just …
You ALWAYS Need a Business Card
As an ongoing experiment, I’ve spent the last year without business cards to see whether I truly needed them or not. I work in digital marketing, which means most of my work and communication happens online, not on the phone.
And since nearly everyone in the digital marketing world knows how to get in touch …
The Power of the Pen
Do you write thank you notes?
Do you write them by hand or do you type them?
If you receive a hand written note do you hold the sender in a level of higher esteem? Do you feel it says something about the sender?
There is a lot to be said for a good old …
Know Thyself First, then Create Your Personal Brand
When you think about this whole personal branding thing, I imagine so many people struggle with it simply because they’re already in some sort of identity crisis. If you don’t know who you are, how can you define your brand and convey it to others?
I was thinking about all of the soon-to-be and recent …
Branding Years Of Experience
Age 40+ job seekers can face ageism when they apply for positions at many companies. One of the triggers for age discrimination is the personal brand a candidate chooses on their resume.
The changed reality of today’s job market is that years of experience aren’t as valuable as they used to be. When experience loses …
With Facebook’s Social Job App, Time to Clean Up
Now that Facebook has announced their Social Jobs app, it’s a good time for you to consider cleaning up your profile page and making other adjustments. You’ve all heard advice about your Facebook profiles before – but if you’re going to take the next step and use Facebook to find a job – it’s time …
Master Google AuthorRank to Improve Personal Search Rankings
Google’s new AuthorRank algorithm is going to help you make a big splash in the personal branding arena, because Google is going to be able to rank the trustworthiness of blog and article authors, and your score could have a positive or negative effect on your article’s placement in the search rankings.
I wrote about …
One Sentence You Should Never Say at Work
Our jobs can be a challenge amidst all the change that invariably is happening at our companies. Whether we are at a fast growing start-up, a huge corporation adapting to new market conditions and competitors or somewhere in between, odds are this is a reality of work.
No matter what your job, company or industry, …
How Thought Crimes Kill Personal Brands
After leading a weekend boot camp in Personal Branding on the UCLA campus, I am worn out and so are our “campers.” Sixteen hours of anything is hard, and personal branding is no exception. It’s not like we were lifting boulders or building walls, except that we were: mentally, emotionally and spiritually.
The first stage …
Branding Your Resume For Intelligence
You know that you’re smarter than the average bear, but how can you give your resume reader that first impression?
Most job seekers try to do this directly, using adjectives that say “I’m smart!”.
Since most of us have average intelligence, few employers believe direct statements – everyone feels they’re smart, while many candidates have …