Rules for Protecting Your Brand in the Waiting Room
Everything counts when it comes to finding a job – and your demeanor in the waiting room while you wait for your interview is no different. I’ve always asked the company receptionist for their opinion on a candidate they’ve met. While they haven’t interviewed the candidate, they are certainly in a position to observe a …
Why I Hate Elevator Pitches
Fellow PBB writer, Scott Bradley, nearly had me rolling my eyes when he wrote about why your personal brand needs an elevator pitch. But he saved me from serious eye strain when he avoided making the cardinal sin most elevator pitch writers make.
The sin of being too clever.
Scott’s strategy is a good one. …
Personal Branding: The Seven Deadly Sins
Since the dawn of the new millennium, Personal Branding has been going from strength to strength and is currently being touted as one of the ‘make or break’ factors for career success. Need recent proof to substantiate this claim? How about the inclusion of this blog on the Forbes ‘Top 75 Websites for your Career‘ …
Create Your Personal Brand…then Be It!
I just finished writing my third book and included a section on branding. Putting it together was eye-opening because it forced me to think about my personal brand. After all, in telling other creative professionals how to innovate and advance their brands, I thought about whether I was following my own advice.
One thing I …
Job Search Improvements: Customize Personal Branding For Maximum Effect
Most job seekers use traditional job search techniques, branding resumes functionally and by level. You need to customize personal branding in order to stand out.
However, some smart job seekers customize their personal brand, fitting individual employer needs.
The traditional method: Functional and management level brandingTraditional job search techniques had been the same for …
5 Tips for Protecting Your Personal Brand on LinkedIn
LinkedIn has become arguably today’s most valuable job searching tool, providing it’s users with endless possibilities for networking, connecting with colleagues from the past, and promoting and developing their businesses. But did you ever stop and think that the way in which you use LinkedIn could actually hurt your job search prospects? Well it can! …
Use Your Micro Brand for Extra Perks
Do you have a micro brand? Do you know what a micro brand is?
Your micro brand is that thing you do on the side, but are still known for. If your primary personal brand is what people understand you do and stand for, your micro brand is that sideline or hobby that you enjoy …
AOL Email Address Brands You As Technologically Obsolete
Your email is often the first thing an employer sees about you, so it forms part of your personal brand.
Many job seekers don’t think their email address matters. These are the same job seekers who unknowingly make it difficult to be found by email address for their job search and unknowingly brand themselves unfavorably.…
Three Reasons Your Personal Brand Needs an Elevator Pitch
As a personal brand, one of the most important things you need in your tool belt to effectively help other people understand who you are, and how you can help them, is an effectively crafted elevator pitch.
While the thought of creating an elevator pitch for yourself may feel like a daunting task, here are …
Is Taking It Easy a Good Thing?
As Ferris Bueller said in the 1986 movie, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” This was true then and is even more true now. Over the Labor Day weekend, I took it’s purpose to heart and did some thinking.
Our lives as …