Spread Your Brand Message Offline
The Internet has revolutionized marketing. Now, in a matter of seconds, at very little cost, you can spread your brand message and engage with your market around the world. Online marketing is so affordable and effective that many small businesses, especially those focused online, ignore offline marketing opportunities. But you don’t need a WI-FI connection …
7 Ways to Speed Up Your Start Up
“The best way to predict the future is to create it.” – Peter Drucker
When you ask entrepreneurs what made them go out on their own, many would tell you that they were driven to do things their own way and were tired of following someone else’s mission. They might also say that they wanted …
Feeling Stuck? Look into Your Fears
Feeling stuck in your job? Having lack of motivation? It is very frustrating when despite all the hard work, you don’t get the deserved recognition. As a career coach when I say, “Focus on your vision”– it sometimes adds fuel to it. Last year during my seminar a gentleman from the audience challenged me, “None …
Avoidable Mistakes – Protect Your Personal Brand
I was talking to a CEO recently who told me that executives who send her emails featuring spelling mistakes were one of her pet peeves.
The no-nonsense CEO is aged in her early 60s so she hails from an era when correct spelling and grammar were a given unlike today. She told me she is …
Rest is a Weapon
This is a line (in)famously stated to the fictional Jason Bourne in The Bourne Supremacy by one of his handlers. He takes this to heart and uses it as a mantra to himself several times throughout the series of Bourne’s exploits. Of course, Jason Bourne is a fictional character in a series of books by …
When Words and Body Language Convey Two Different Messages
Communication is more than just the words we speak. Words are one half of the message in communication, with non-verbal aspect making up the other half. Body language affects a great deal of how we communicate. What we say and what we communicate are two different things, if you will. Body movements and gestures, posture, …
Why the Answer ISN’T Finding Your Dream Job
Recently I came across a blog entry, that really got me worked up.
Basically the author complained about being 24 and not yet getting her “dream job.” While I appreciated how the advice that followed was well intentioned and somewhat informative, what really got me upset was the general attitude and premise of the discussion.…
Eliminating Age Discrimination
Companies who want to sell their products to Baby Boomers use advertising slogans like “60 is the new 50”, implying that somehow older people today are younger than their chronological ages. This psychological approach has worked well for selling Harleys and Viagra® to aging Baby Boomers. However, corporate hiring managers and recruiters are not buying …
Are You Like Me? – Hired!
It’s probably happened to you a hundred times: you go to a major store, hoping to find that specific item you’re after, and you have to walk away disappointed. Either the item was not available or, most likely, you were looking for something uncommon or unusual that the store didn’t have. Such a scenario often …
Networking Buddies (When BNI Failed, I Won)
There are many folks who are strong believers in BNI and how it has helped them grow their businesses. For me, BNI never helped. I attended and even joined a BNI group, went for a year and saw no value. I know that this is not the common experience, but if it is your experience, …