3 Ways Pinterest Can Build Your Brand – Really!
There seems to be a hierarchy of social media when it comes to “serious” brand building. At the top of the pyramid for business credibility is LinkedIn, with its sleek, uncluttered, resume-style look. Twitter comes in next, by most accounts, for its ease of use when it comes to connecting to strangers that can help …
Goodbye Job Security, Hello Employment Security
I meet lots of job seekers each month and see lots of resumes. The stories I hear and the resumes I review indicate that, increasingly, job tenures have shrunk and people are changing employers much more frequently than they did in the last century — in most cases, through no fault of their own.
My …
In Transition? Confused? What’s Next?
The vast majority of my career coaching involves clients who contact me while they’re feeling perplexed about their personal circumstances. About 70 percent of them have been out of work for some time, and the rest only recently became jobless. Some of them are desperate to make a change because of a difficult boss or …
Book Marketing for Personal Branding Success
In today’s content-oriented world, book and ebook marketing are essential tools for personal branding success.
Books and ebooks offer a fast-track to your personal branding success. They demonstrate your expertise, showcase your understanding of your prospects’ needs, and prove your ability to help others solve their problems and achieve their goals.
Whether you’re goal is …
Moving from Disappointment to Success
Have you ever felt like giving up?
We tend to believe highly successful people are either born with a silver spoon in their mouth, they got lucky, or were brilliant from the moment of birth. They never had a bad day in their life. And then we wonder, “Why couldn’t we be that lucky?”
Reality …
How to Brand Yourself Outside of Your Career
We know your personal brand is all about how other people see you. It’s how we market ourselves to others. Usually, when we think about our personal brand, we tend to focus on the professional aspects to further our careers.
But what we do in the workplace is not the only thing that impacts our …
How LinkedIn Can Help You Get Your Dream Offer
If you still don’t have a LinkedIn account or you think LinkedIn isn’t worth the time, think again. LinkedIn is one of the most effective networking tools. It can help you reach key people, get your dream offer and move your career to the next level.
If someone you know is already working in a …
Personal Brands: Clap, Laugh, Yell Bravo
Paid to clap? Paid to wait at a stage door and clamor for autographs? Paid to laugh, gasp and otherwise do the right thing in the audience? Yes. It’s a job. At the Moscow Bolshoi ballet, you may find yourself sitting among those who show up to admire, in exchange for free tickets and other …
The Human Motivation Equation
I was reading another article on PersonalBrandingBlog.com last week and was inspired by Sharmin Banu’s article on finding your own unique aspirations.
It triggered me because one of the frequent questions I‘m asked by clients and prospects is about how they can motivate employees to perform better and take more initiative on the job. My …
Building Your Brand at Your New Job
The national news outlets have been touting an uptick in hiring over the past year and if you are beginning a new role with a new organization, it is time to consider to your personal brand. During the interview process, you may have communicated your brand to the search committee by use of stories and …