Six Ways Sales Professionals Should Use Social Media
Most sales professionals I’ve encountered are using LinkedIn for business. However, few truly understand how to fully leverage sites like LinkedIn, Facebook, and Twitter. Social media is not only great for building relationships, but it is also wonderful for prospecting and attracting clients through a strong brand.
I just finished conducting a workshop for a …
9 of the Most Promising New Content Platforms
New content platforms — think Quora blogs and Medium — mean new branding opportunities. Which seem most promising to you and why?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free …
Say Goodbye to Corporate America: Create Your Own Job!
To some extent, Corporate America is saying goodbye to employees. Should you, likewise, consider saying goodbye to Corporate America?
Early in this century, many IT jobs were lost in 2000/2001. When the economy revived, a significant portion came back as contract work. In effect, employers said to these workers: ” You get no benefits or …
It’s Counterintuitive for Job Seekers
It would be interesting to review a few perceptions that job seekers have on issues stemming from feelings rather than from thinking. Such perceptions are based more on gut feelings rather than logic. Examples follow.
The interview is about me.
People feel good when asked to come in and interview, because they think the interview …
Blogging Tips for Personal Branding Success
Blogging efficiency should play a key role in your personal branding success strategy.
The basis of a sound personal branding strategy lies in efficiency. From a branding perspective, efficiency is more important than occasional excellence.
“Occasional excellence is not enough; blogging and personal branding success require a process, or system, for delivering consistent performance”
To …
Errors Detected and Corrected Early Transform into Profit
Has error in judgment ever put business on hold?
Seemingly disastrous type situations have affected many of us to the point where we thought our business might be over. Usually these occurrences are most unexpected and that is what makes the circumstance so challenging. The method in which we deal with challenging times will either …
4 Ways to Build Your Employment Brand
So there’s been a lot of focus on your personal brand, but have you ever considered your employment brand?
Your employment brand is very similar to your personal brand in respect to marketing your expertise to the people in your networks. However, when you create your employment brand, you’re specifically marketing yourself as a job …
Improve Your Personal Brand by Working in Another Country
Have you ever thought about working in another country? If yes, that is great. You are in the right track to improve your personal brand and move your career to the next level. If not, you really should start thinking about this.
Working in another country expands your vision. It helps you see everything from …
Is Social Media the End of Humanity?
More than half of Web traffic is from non-humans. That could include the cute guy or gal you’re flirting with on OKCupid. And, experts estimate: only one-third of your Twitter followers are likely human.
Who’s taken the place of people – or more accurately, who’s the Bimbot that’s been posing as your potential soulmate and …
Mr. Smith Recommended I Contact You…
I was recently asked about how to use another person’s name (referral) in one’s networking efforts. When using another’s name in your networking efforts – you are tapping his/her reputation – his/her personal brand – to help open doors for you. While having referrals are like gold when networking, it is important to remember some …