A Tough New Year’s Resolution: Take My Own Advice!
Have you ever noticed that some professionals give great advice which they don’t seem to follow? There are brilliant physicians espousing healthful diets who are obese, esteemed Psychologists with multiple failed marriages, admired spiritual leaders who act selfishly and politicians who lead double lives. Most of us who seek mentors find these inconsistencies unsettling.
Is …
Personal Branding Pledge 2014
I write a new pledge each year to inspire you to take control of your life and career. If something is holding you back from real success, please reach out to me and let me know what it is. Perhaps you’re dogged by something someone said about you, something you’ve done or some problem you …
Starting Your New Year Right
Everyone is about to make their New Year’s Resolutions. They’ll want to lose weight, eat right, be happier. Most of them will fail but you WILL NOT. Accept this as a fact right now and then continue reading… I’ll wait…
You’ve accepted as a fact that you will set New Year’s Resolutions and will be …
How Holiday Events Can Boost Your Brand’s Sales
As a brand your goal is to have yourself or your company seen by as many eyes as possible, and attract more potential leads, which produces sales and opportunities. A great way to accomplish this is to create an offer surrounded by a newsworthy event or holiday.
There are several ways your brand can reach …
New Beer Flavor Showcases Marketing Leverage
I was at a friend’s house this weekend and he offered me a new beer that just came to market in Rhode Island a few weeks ago. I accepted his offer to try the Narragansett Brewing Company’s “Autocrat Coffee Milk Stout.” After trying the new, limited edition brew, my mind started thinking about what small …
Client Therapy Increases Sales
Professional salespeople are highly driven by goal achievement. Recognizing what needs to be accomplished by year-end, they then work backwards to figure out milestones to be achieved during the year for getting to those goals. What sets the successful apart is their recognizing that in the end, whether or not the sale is to be …
How to Recruit the Best for Your Small Business
Many small business owners complain that they cannot convince the talented employees to work for them. Hiring for small businesses is not easy due to the myths about working for them. However, as a small business owner if you convince your candidates that these myths are not true and explain the advantages of working for …
3 Last Minute Brand Actions to Take Before the New Year
As you sit back enjoying the holiday season, possibly deciding to scale back your work load for end of the year celebrations, remember that this is the perfect time of year to prepare for those New Year’s resolutions that may include acquiring a new position, clients or building yourself as an industry expert. While most …
You Are Not a Failure; You Experienced Failure
It’s fine to celebrate success but it is more important to heed the lessons of failure. – Bill Gates
In order to achieve success, you’ll likely need to fail first. Failure is the path that many of the most successful people have taken prior to their great achievements. Take Bill Gates, prior to founding Microsoft, …
Make Your Email Engaging, Not Enraging
Despite the growth and influence of social media, email marketing is still an effective and affordable way to connect with your market. Email marketing helps you build rapport, share information, and make sales. However, email marketing done wrong will annoy your subscribers causing them to unsubscribe and avoid doing business with you. Here are some …