Making Small Talk
The top three fatal errors you can make as a leader are:
Failing to leverage your market position Negotiating with irrational forces Not articulating your vision with vigorThis “don’t” checklist works for business, consumer and personal brands. The deadly dangerous part is this: you have to be right with all three rules if you …
Be Defiantly Who You Are!
A past client recently called me to get advice for his LinkedIn profile. He had been an organizer for the Prop 8 campaign in the 2008 election. Prop 8 was an initiative in California that bans same-sex marriages. In other words, this guy was against gay marriage. He expressed reluctance in detailing his involvement in …
Use Cutting Edge Techniques for Improved Results
Steadfast Priorities Increase Results
Have you ever noticed that some people are very negative-minded about what life and business has to offer, while some attempt to always please others, and a third group always seem to know what they want, go for it and are able to get it all done? In my opinion, when you are in business, …
What Do Flint McGlaughlin and Coco Chanel Have in Common?
Flint McGlaughlin is the Managing Director and CEO of MECLABS, an organization that conducts content and optimization experiments to improve the performance of sales and marketing programs.
Coco Chanel, a pioneering French fashion designer, is considered one of the world’s most elegant women.
So how can the two possibly be compared? Certainly, Flint is very …
Two Key Content Marketing and Social Media Ingredients
Spiro Pappadapolous is a speaker and consultant for restaurateurs and small business owners looking for ways to enhance their revenue through social media and emerging technologies.
In a recent blog post, Spiro pointed out an important personal branding lesson:
“You are marketing to humans.”…
Crafting Your Personal Brand Story
In creating your personal brand, it’s important that you have a story. People want to know the person behind the professional, and this is what interests them and makes you different from all the other people out there.
The hardest part of crafting your personal brand story is actually getting started and just “doing it”. …
The Power of No
In the current debate on whether to raise the U.S. debt ceiling, you are seeing a perfect example of the power of NO, and how that one word defines the personal brands of people who use it to mean, “No. Absolutely not. Not now. Not ever. Uh-uh.”
Al Dunlap – a famous corporate takeover king …
Who Asks You for Advice?
Being indispensable is a good threshold test for measuring the success of your personal brand. Being indispensable – the right person to answer the question or otherwise direct the action – means you are the ONE, the ONE we count on to get it right or make us right or otherwise make the right thing …
Prevent Extinction: Engage Your Contacts
Social media has become the new platform for advertising, marketing, and most importantly a communication channel and exchange for your brand. It seems that most businesses, both big and small, are making sure that they have profiles and pages in Facebook, Twitter and other social sites so they can reach and engage a wide audience.…