Speak To Sample Your Brand
Your product is awesome and you are ready to market it to the public. The need to get the word out is imperative to your marketing strategy. Public appearances and speaking to people at areas in which your product may be of interest will enforce the solidity of your product and brand. By being there …
Do You Exist?
Search engines are doing an ever better job of customizing search results based on the prior behavior and preferences of the user. So, if you like YouTube and you rarely have clicked through onto MySpace, then the MySpace presence of people and things will simply not exist for you. That is, MySpace results for the …
Something Is Missing
Checked my email on Sunday night. Which of these email messages mean anything to me?
Tires for Sale VA Loan Review Fly a Private Jet Enlargement Salma Hayek Weight Loss Yoshiblade Walk-in Tub Prince Ahmed Karim CBAtabanswernetworkThe last one. The others are spam. The last one is from my answering bureau, the one that …
Next One!
I have not had much success selling people stuff they did not want or need. When I sold in the high-tech space, I had much more success with companies and individuals who had a need for the solution that I was selling. When I sold medical devices, I had my best results with surgeons who …
Give A Little At KIVA
Philanthropy is good for your soul and your personal brand. Where you give, how you give and why you give can be a huge window into who you are. As a personal branding coach, I recommend all my clients consider making a donation through kiva.org.
Through this site, you can spend as little as $25 …
Out Foxing Job Boards
Take a peek at JobFox.com to see if you’ll benefit from networking with recruiters, as promised by Rob McGovern the site’s CEO. Rob is the founder and former CEO of CareerBuilder.com, so he knows a few things about what does and doesn’t work on both sides of the hiring equation.
Be seen and consideredThe …
What’s In Your Life Raft?
The Screen Actors Guild has a program called Life Raft. Without knowing too much more than that, tonight in Los Angeles at SAG headquarters I am speaking about personal branding to a few hundred actors under the auspices of Life Raft, and moderating a panel featuring the CEOs of several database sites that centralize casting …
Selling Girl Scout Cookies
A few weekends ago, I had the good fortune of spending 3 hours with my eight year old daughter at the local mall. This trip was a tad bit different because our mission was to sell Girl Scout cookies.
I have sold many things in my life but never Girl Scout cookies. What happens before …
Shut Up!
I wish there were a better way to say this, but you have got to stop talking all the time. You know who you are. You’re the one who can answer a three word question like, “How are you?” with an essay longer than the Gettysburg address. You’re the one who takes the floor in …
I’m Going to Fire You
The greatest predictor of success is failure. That’s true whether you are quitting smoking, shooting free throws or taking on a new function at work. Competence and reliable performance are born from learning why one route is a mistake and finding which micro changes of action and thought or macro alternatives of mindset and presence …