A Cup of Coffee to Quick Content
Just because it’s been done in the past, or because your manager suggests it, or because you think you should do it–doesn’t mean that a newsletter is the right way to communicate with your customers.
There are plenty of newsletters that offer value and have long-time, loyal subscribers–and hey–if it ain’t broke, don’t fix it.…
Building Your Personal Brand On Social Media
Branding used to a “big business” thing. It was something only large corporations with large budgets had to worry about or even consider. But with the explosion of social media, everything has changed. Today, consumers want to do business with companies they know and with brands and people they recognize. And that’s where personal branding …
How Secure is Your Online Brand?
Have you ever gone to sign up on a website with your typical username, only to find that it’s been taken already?
As someone who cares about their online brand, it’s probably important to you to claim your username on several sites across the Web to ensure you can connect with individuals on various platforms.…
The Best-Kept Secret to a Killer Brand Story
Story is all around us. Since the cavemen shared stories around the campfire to reading the news on our cell screens, it’s been at the heart of every transaction. It defines who we are, and it’s the way we connect with each other. It can be absolutely profoundly powerful – and transporting – because it …
Effective Communication Stoppers
This week I’m in a tongue-in-cheek mood and thought I should offer some really bad advice.
Are you looking for a way to show your lack of interest and alienate those who have something to talk about? If so, here are three sure-fire ways to interfere with effective communication and really stifle your brand.
Offer…What Does Your Email Signature Say About Your Brand?
This article will be discussing the email signature on a personal account – not a corporate email signature. The reason is, for an entrepreneur, as previously discussed, needs to maintain their own separate brand.
Communicating your brandHere is how I view each item from a personal branding standpoint when I see them in the …
Write an About Me Page that Reflects Your Brand
Your online brand is often someone’s first stop to learn more about the “real you.” Applying for a job opening? The hiring manager will likely Google you. Trying to bring on a new client? I’m sure they searched the Web, looking for positive or negative results about you and your company.
So, as much as …
Linked Out? Link In.
The job is tedious. Below you. Boring. Ridiculous. Worse than ridiculous when you consider your degree, stage of life, needs, self-image, friends’ careers … the litany is long, when it comes to why you are better than your job.
What you don’t know is that your miserable job is a link in the chain that …
Act Like You Expect Great Things
I’ve interviewed five people in the last two weeks, because I’m adding to my staff. Some candidates were qualified skill-wise, but their personal brands were filled with sarcasm, skepticism and hostility. No matter what you say or what your resume has printed on it, your personal brand is going to win you or lose you …
A Cup of Coffee to Good, Fast, Cheap
Following the “Good, Fast, Cheap” rule can rapidly solidify or dissolve your brand, depending on how you prioritize the three prongs.
The “Good, Fast, Cheap” rule has long been used in industries such as construction and systems development, and is relevant for businesspeople and consumers alike. For those of you unfamiliar, here’s a quick explanation:…