How to Speak to an Executive
Most of us have been asked the old cliché, scenario.
“What would you say if you were in the elevator with the CEO of your company and you had to pitch him/her an idea but only had the time from when the elevator left the lobby to when it reached their floor?”
The ability to …
Fundamentals of Personal Branding
Before you can make money, you must make meaning.
What you mean must fulfill a specific unmet need in a well-defined target audience, AND be perceived as special and valuable.
Your target audience is the people who can hire you, buy from you, invest with you or refer you to people who are able to …
Live Curiously – Ask the Question
There is one school of thought that says … Never ask a question you don’t know the answer to. I think this is stupid and it defeats the purpose and intent of a question.
Another school of thought is that there is no stupid question. I like this mode of thinking a lot more and …
How Does Your Personal Brand Sound?
Like breaking glass accompanied by nails on a chalkboard, this lovely girl at Sephora talked to me while I bought $358 of hope in a jar (actually three jars of faux lifting and smoothing bamboo sap based gunk from Amore Pacific for my face). She was very knowledgeable and enthusiastic, and screeched like tires on …
Does Karma Matter? Try It and See
Not being from India or anyplace where the concept of karma is taught much less embraced, I am unexpectedly buoyed by the idea that something you do today will effect your next life or next meeting. Once again, not having been formally schooled in karma, I’m not quite sure of the details, including just how …
Personal Branding Weekly – Your Social Marketing Mix
EDITOR’S NOTE: This week’s posts gave us insight into how a narrow focus can widen our target market, creating ebooks and sites that helps us gain a competitive advantage in our job search.
Personal Branding Weekly
Top 3 Reasons Why Lifestyle Businesses Fail by Jun Loayza Branding Yourself for A Career Change by Phil Rosenberg…New Rules for Parties Personal Brands
I just threw our annual summer BBQ, and it would have been called the party of the season, if we still referred to entertaining that way. Most of us have stopped using the word entertaining as a verb. In fact, “entertaining” is now passive – and it’s an adjective.
For example, you might refer to …
Branding Yourself For A Career Change
One of the main reasons you’re having difficulties with a career change is how you brand yourself.
You’re not used to the idea that branding makes such a big difference for a career change.
The last time you changed careers, we were in a candidate shortage. Since there were candidate and skill shortages, you just …
The Best Question a Manager can Answer: “Why?”
Let me lay out a situation that most of those that work at almost any company are familiar with: Company management undergoes a reorganization and change is coming. The change can be vast including entire groups or functions going-away, leaving hundreds or thousands without a job or could be something slight, like people have to …
Why Compassion Pays Big
If you watch enough reality TV, political debates or just follow the lead stories in the news – you come to believe that hate sells. You would be right. Hate like violence is fascinating to watch, from a distance.
Take crime shows. You wouldn’t want to be in the middle of a CSI crime scene, …