Arouse Don’t Assault
I have a client who persists in assaulting unprepared “prospects” with sales messages on social media. Not that this “jump them” attack can’t result in someone buying something. It is just the lowest percentage approach when it comes to actually generating revenue.
Selling tactics of the pastIn the early days of selling, sneak attacks …
Starting Over For An Improved Outcome
Entrepreneurship is a forever evolving process. As I look back over my years in business, I recognize the many starts and stops that were necessitated by life circumstances.
While the stops may be disconcerting, it is the willingness to embrace the new beginnings that make a huge difference in your progress. The question becomes, are …
Turn Goal Setting Into A Party Atmosphere
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If you are like most people, you dread the idea of sitting down to set goals. Next comes the bewildering need to create a complementary plan for accomplishment. You …
The Kama Sutra of Business
Who knew that physical positions mattered so much when it comes to generating novel, useful and profitable business ideas? Your feet, your hands and your use of space directly impact your fluency (how many ideas you can generate), flexibility (the sheer number of ideas) and originality.
In recent studies conducted at the University of Michigan …
Details And Relationships Transform Small Sales Into Big Business
Salespeople and entrepreneurs alike frequently settle for small sales when in fact their sales could have been more frequent and larger in scale. Why does this happen and how may it be avoided?
People buy from those they know, like and trust. Paying attention to details upfront establishes the quality of your relationships. A level …
To Be Or Not To Be ~ Decision For Advancement
The past few years have shown waves of employees leaving corporate behind to begin their own venture of entrepreneurship. Some of the entrepreneurs with whom I have become good friends are now re-entering the workforce for a variety of reasons. Conversations are now taking place pondering the question of, “When is it a good time …
Sell Your Agenda For Community Buy-In And Increased Results
Have you ever had the ear of a high level executive in a big company for conducting business yet one employee became your worst nightmare?
“Mary” relayed this very story, to which I replied, “Wow, the possibility and the aggravation!”
Diplomacy during these times is critical and requires a good deal of thought beforehand. A …
Creative Giving to Build Business and Community
Year-end is when many non-profits pound the phones to ask for donations. Given a tough economy, it becomes tough on all concerned; the prospects are embarrassed to say they can’t give and the hired tele-marketer becomes frustrated by all the no’s received. This is the traditional cycle of giving.
Recent conversations had me pondering how …
Personal Brand Ho Ho Holiday Questions
The upcoming days might include holiday parties and getting stuck in the elevator with a group of strangers. Of course, strangers are just suspects – people with whom you may do business or who might refer you to the opportunity you’re seeking.
You can’t stand quietly next to the person who holds the key to …
Proper Branding on Twitter Creates Revenue
Don’t you find using Twitter to be a great waste of time?”
Upon hearing that question, I offer a resounding reply of, “No!” In fact, Twitter is my all-time favorite business tool. In addition to having made many wonderful friends on Twitter, due to the visibility there, I was able to attract incredible opportunities that …