Entrepreneurship is a forever evolving process. As I look back over my years in business, I recognize the many starts and stops that were necessitated by life circumstances.
While the stops may be disconcerting, it is the willingness to embrace the new beginnings that make a huge difference in your progress. The question becomes, are you willing to seemingly start over?
Sometimes circumstances are beyond your control. Your business is thriving but suddenly you need to move far away and find a new clientele. For others, revenue was coming in but market currencies dropped thereby frightening potential new clients away. New technologies come about and the old way of doing business doesn’t work as well as it once used to, so once again, change is required.
Create a better outcome for every beginning
How you cope and the strategies you put in place next will make all the difference in your outcome. Having been down this path a number of times, and doing so once again, I will share ideas to help you through the rough spots the next time you face them. The good news is, practice makes perfect.
1. Meditate. Revisit your inner desires. Deep down what do you truly wish to do? Walk yourself through the thought process to find the areas that appeal to you the most. What will you need to learn, how difficult will it be to implement, and will you need a team supporting you – even if they are just good friends.
2. Prioritize. Perhaps you have a list of ideas that you would like to pursue. Is any of your current business salvageable? Which ideas complement what you have already built but will bring you up to date or make you unique in your niche? Which will be the easiest to follow through with, and perhaps, take less investment of time or money?
3. Communicate. How will you express to others what your latest project or path will be? Is what you are expressing to others making sense as a logical progression? Consistency with what is already known about you is essential. This is your identity or personal brand that requires being kept in tact and continuation of being recognized.
As you look back at the high points of what transpired prior, consider how you might capitalize on those in the future. At the same time consider what you liked least and wish to omit once you re-establish or take your business in a new direction.
As you begin to unveil your idea to make it a reality, put together a marketing plan of action. Who are the people, entities, groups, associations and potential media that will be interested in your new offering? How will you approach them?
The key difference for a successful entity is the belief in what you are doing impending success. The sales technique is to deliver what your intended clientele needs, wants and desires.
Should you be wondering, I am now partnering to bring An Evening of Inspiration events to a variety of communities intended to Inspire and teach attendees how to use sales techniques on interviews to Get HIRED!
Author:
Elinor Stutz, CEO of Smooth Sale, LLC, (800) 704-1499, was honored by Open View Labs with inclusion in their international list of “Top 25 Sales Influencers for 2012.” Elinor authored the International Best-Selling book, “Nice Girls DO Get the Sale: Relationship Building That Gets Results”, Sourcebooks and the best selling career book, “HIRED! How to Use Sales Techniques to Sell Yourself On Interviews”, Career Press. She provides team sales training, private coaching and highly acclaimed inspirational keynotes for conferences. Elinor is available for consultation.
