The New THINK Before You Speak
How are you coming across to others?
As society moves forward we continually need to push ourselves to learn new techniques, incorporate the best of the older ones and leave the dinosaur type methodologies behind. Yesterday, I spent cherished time with a friend who shared excellent insight on the new definition of “THINK before you …
Personal Branding Weekly – 24 June 2013
This past week we welcomed in the first day and first weekend of summer and gazed at the super moon. I hope you enjoyed it and had a time to relax and renew for the new season!
For entrepreneurs and small business owners, as promised, here’s the podcast I created in “finding your target market”. …
The Impact of Social Media Automation on Your Brand
Keeping up and consistently updating social media accounts are imperative to building your personal brand but can also prove to be time-consuming. The onslaught of social media automation tools within the platforms themselves and from outside applications has made it easier to post fresh content around the clock. But can too much automation actually hurt …
Seven Ways to Drive Your Ideas Upward
Being able to influence upwards allows your ideas to be heard and implemented. This directly enhances your value because you are the owner of that idea. Yet how do you break through the layers of bureaucracy to find advocates for your ideas? Diane McGarry, Xerox’s former Chief Marketing Officer, says,
Success at a big company …
Personal Branding Across Cultures Blogathon
Personal branding is now on the world stage. Initially a ‘western’ concept, it is fair to say that the need to brand oneself is a global phenomenon. Even in cultures where standing out is not the norm, we can see people embracing the value of identifying one’s uniqueness and proactively communicating this promise of value …
Why The Generation Gap is Great for Your Career
We have entered an exciting time in the evolution of the workplace. With the Millennial generation (those born approximately 1982-1995, a.k.a. Generation Y) entering the workforce in large numbers and the delay in retirement for many Baby Boomers, today’s office space is often being shared by different generations.
There has been a lot of discussion …
You’re Not One of Those Networkers are You?
A client recently was frustrated because he only wanted to follow U.S. based people on Twitter that could buy his service. After all, he only shipped to those who were U.S. based and didn’t have a pricing structure for other countries.
And, here we go with another question that really defaults to the greater question …
Personal Branding Weekly – 27 May 2013
Many will greet you today saying “Happy Memorial Day”. There will be barbecues, fun in the sun, beach time and some great picnics planned. Memorial Day is a time to remember those who made the ultimate sacrifice. Take a few minutes away from your fun in the sun to remember the brave men and women …
Harnessing the Power of Personal Brands in Your Business
Small businesses don’t usually have huge amounts of capital to work with. They cannot afford to spend too much on advertising and the only way for them to succeed is to focus on providing great customer experiences. If a customer is happy with a certain product or service, then they are much likely to recommend …
Putting the You in Business Dealings
People respond positively to other relatable people. A recent study in the Journal of Consumer Research found that advertisements that appealed to a specific emotion fared better than those with a celebrity endorsement. In a nutshell, the researchers discovered that an advertisement with an average man proposing to his girlfriend got a stronger response from …