Don’t Just Do It. Sing It.
Many marketing and business professionals alike follow Seth Godin’s blog from time to time. We have been inundated with his brilliant marketing mind and tend to put his strategies to practice. I am an avid reader of his daily blog but there are many times I wish that he spent more time on building a …
33 Personal Branding Lessons From Baseball Lore
You may be wondering what the heck does Personal Branding have to do with baseball. I thought it would be fun to take a look at some of baseball’s best lessons and apply them to Personal Branding. They have more in common than you think.
33 Personal Branding Lessons From Baseball Lore The best hitters…The Branding Power of Personal Projects
Personal projects are a great way to kick start your personal brand.
Have you ever felt this way?Ji Lee is a Creative Director at Google Creative Labs. After 4 years in a past job, he felt stifled and frustrated by the lack of progress until he finally realized what his problem was: other people …
5-Steps for Creating a Social Media Marketing Campaign for Your Brand
I’m a huge planner. I plan out just about everything in advance. You should see my whiteboard—full of to-dos for the day. If my day requires planning, so too should your personal brand.
Set goals for your social media marketing campaignWe all know the Internet is a great place to build your personal brand, …
4 Personal Branding Tips Learned From Corporations
Companies have long understood the power of branding. They spend millions of dollars a year making a brand promise to customers that goes beyond the technical and physical attributes of a particular product. They build an identity that customers feel safe choosing over the competition.
So, what four specific takeaways can you get from corporate …
3 Ways to Use Search and Authenticity in Personal Branding
I was skimming through Chris Brogan’s posts and happened across a post called: A Counterpoint to the Branding Craze. This caught my attention because I am a huge advocate for branding, in both the personal and professional world.
I have tried to use my blog to create a brand identity for myself and my company …
Talk About Who You Are Not What You Do
When you read the title of this post it seems fairly simple right? Talk about who you are not what you do. Unfortunately it is not that simple nor that easy. I would bet my company on the fact that many people reading this post combine what they do with who they are (identity = …
The Importance of Social Equity Over Financial Equity
I was surfing through some Gary Vaynerchuk videos and stumbled across this post from March 28, 2008: Legacy Is Greater Than Currency.
The video basically breaks down Gary’s thought on financial decisions compared to legacy and social decisions. I have been debating internally about the concept of personal branding in the social media marketing realm …
Your Personal Brand is Nothing if Not Global
The U.S. used to stand for “no one else matters but US.” Then came Bollywood, and its 1.2 billion audience members, including pretty much the best engineers in the world.
And then came Crouching Tiger, Hidden Dragon, and its audience of 1.3 billion consumers of concrete and Hong Kong. Oh, and Kate Beckinsale was crowned …
Bridge Web 2.0 Generation Gap and Engage
Now that the economy is beginning its slow uphill climb, boomers are beginning to think about retirement and the cycle of hiring entry-level talent is beginning again. Yet, a lot has changed in these past months and as any hiring manager can attest to, the Millennial Generation is like no other.
Many hiring managers are …