The Difference Between Being Great at Your Job and Loving Your Job
My friend Jacob currently sells ads for a web 2.0 company. He’s a beast on the phone, relentless with customers, and has the highest client conversion rate out of anyone at his office. He’s darn good at selling, but you know what? He hates it. He walks into work every morning with his head down, …
Personal Brand Taglines
I was researching for a UCLA Extension Marketing Master Class I’m giving in Istanbul in October on Global Branding and International Expansion and came across a subject I thought would be of interest to Personal Brand Blog readers: the brand tagline.
For the class, I’ll be looking at taglines for cities, counties, and countries. But …
Don’t Be Everything to Everyone
Yesterday, while out with friends, I ended up talking to a young guy who is trying to break into the copywriting field. “What kind of writing do you want to do?” I asked him, trying to get a sense so I could give him useful advice. “What’s your focus?”
“I don’t know,” he told me. …
Build Your Personal Branding Timeline
When you make your decision to begin building your personal brand (what are you waiting for), it’s essential to first define what your goals are. This post will take a look at how to start at your end goal and then build a reverse time line to today. I like to call this exercise “ahead …
Twitter Personal Branding Q + A #2
Answers to recent questions people are asking on Twitter about personal branding.
Branding for career purposes only or notMohammed S. Al-Taee, @maltaee, twittered: Is personal brand depend on person career/occupation?
Jacob Share, @jacobshare: No, your personal brand doesn’t need to revolve around your profession, it depends on what your personal branding goals are. Many …
The Power of Referral Partners, Part 2: Choosing the Right Ones
While many of us who start our own businesses or who become solo professionals value our independence, we quickly find more value in having people at our side to give us extra strength, visibility and insight in the market.
In last week’s post, I touched on the power of referral partnerships. These are collaborations you …
8 Ideas to Turn Your Successful Blog into a Book
If you currently have a successful blog with a moderate fan base of subscribers, you might be considering the benefits of having a book to expand your personal brand. One of the most difficult parts of getting started is figuring out how to market the ideas and blog content you have in book form, without …
The Michael Jackson Brand
Like millions of people around the world, I was shocked and saddened by Michael Jackson’s untimely death last Thursday.
I found out on Twitter. And, it’s true, I’m a ‘closet’ Michael Jackson fan. I realized that as his music and videos filled the airwaves – he was the backdrop of my life for decades. …
Become a Personal Branding Superstar
When you’ve created your personal brand – you’ve put yourself in the game – you’re on the team. You may not be in the starting lineup yet, but with some hard work and focus on evolving your personal brand, you can eventually be the superstar.
When starting out creating your personal brand and all throughout …
The Personal Branding Advantage of Visible Minorities
After a recent seminar, I was approached by a Hassidic Jew with a personal branding question.
As he was becoming more active branding himself online, he was considering the use of video. An expert in an industry that has nothing to do with Judaism or religion, he was hesitating because he wasn’t sure how people …