How to Increase Traffic with Highly Shareable Content
The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help enhance your SEO rankings, but also the higher social curation — provided it’s being shared — means that more people will see it. In turn, this will naturally increase your traffic, leads and …
Basic Articles Mean Mediocre Articles
Rescue me from beginners’ secrets!
Everywhere I turn, I’m inundated by yet another article about “social media secrets” or “blogging secrets” that don’t contain any actual secrets. They’re such beginning-level articles that, if they had any secrets, have the worst-kept secrets anyone has ever known.
“Psst, hey buddy. Edison invented the light bulb. Don’t tell …
Three Secrets to Sounding More Confident In Your Writing
Mediocre writing teems with timidity and hesitation. That’s why it’s so boring. Weasel words and loopholes abound, because the authors are so afraid of making a mistake and looking bad. As a result, the author comes across as lacking in confidence and unsure of their ideas.
There are three ways to sound confident in your …
Three Personal Branding Secrets for Academics
People in academia live life more than a little differently from those of us in the business world. Even the rules of personal branding and networking are different. You don’t get tenure based on valuable relationships and what you have done for others. It’s based on publishing, teaching, and committee work.
But that doesn’t mean …
Strong Tactics for Your Personal Brand
In this time and age where more and more businesses are integrating blogging in their marketing strategies, it becomes harder to stand out, given the hundreds, if not millions, of blog posts published on a daily basis.
You must have a blog that contains not only quality content, but also one that’s attractive, and has …
Establishing Your Personal Brand and Credibility Through Blogging
Do you have a portfolio of work that establishes your personal brand and credibility?
We live in an economy where your current job could disappear today and the competition for your next job will come from around the globe. How does your next employer know that you “know your stuff”?
No matter the industry or …
Five Blogging Lessons Learned From Newspaper Columnists
If you want to be a thought leader in your field, to be seen as one of its leading authorities, you need to pay special attention to how you blog.
You can’t just splut out a blog post here and there, and expect people to take you seriously. You also can’t have an overly formal …
Writing Is Not Typing
Unlike most other activities, writing is one of those things you can do when you’re not tapping away at your keyboard. Not sitting in your favorite coffee shop, pen in hand. Not taking notes about your latest blog post or article.
In fact, writing — “constant writing,” as Jeff Goins calls it — is an …
Three Secrets to Writing Better
So much of what I read these days is utter crap.
Such useless, boring, turgid, awful crap that I get Qwertyitis planting my face into my keyboard.
It’s not the topics, it’s not the viewpoint, and it’s not even that I truly couldn’t give a shit about the subject.
It’s that the writing is so …
Know Who You’re Writing To and For
With the rise of social media, businesses have the opportunity to tap into wider audiences than what was previously possible pre-social. In this regard, knowing your target audience has taken center stage and has become very significant in order to achieve a successful social word of mouth marketing campaign. The ability to connect with your …