5 Things You Control In How Google Brands You
Amazingly, all of what Google publishes and how it brands is about how WE choose to serve, act and react. Transparency today gives us no-where to hide.
If you do it, say it or post it, you will be found and outed. Just Google people or companies and you will see many examples of this. …
How to Develop Thought Leadership
Thought leadership in an industry is important to generate inbound leads and have clients come to you. Sales is thought of traditionally as a result of cold-calling or cold-emailing — purely from hard work in developing relationships and pushing for the sale. But the smart marketer or salesperson understands that sales conversions greatly increase when …
Personal Branding Weekly and Let Your Brand Flag Fly
This week I met an entrepreneur/car salesman. He was beginning his business and working at a dealership while building his business. Of course, I gravitated towards his story and found it hard to focus on the actual purchasing discussions wanting to spend more time on discussing his entrepreneurial endeavors. Then came the …
How Blogs Help with Branding
When building and maintaining your own brand, there are a lot of tools to implement that make a positive impact. A strong resume, confident face-to-face networking and making best use of social media and outreach apps are all great ways to cultivate the kind of reputation that will ultimately increase revenue. Another smart online tool …
Personal Branding Weekly and Your Networks
Editor’s Note: This week we covered working remotely and managing expectations. With all our Google Hangouts, Skype meetings and chats, I’m painfully aware that many people look at their screen and not at the camera. Even across video chat, “not making eye contact” can have a negative effect on your brand. How …
Personal Branding Weekly and How Many Likes?
Editor’s Note: It’s quality not quantity, right? So, I leave you with just a quick note this week as I step into start my adventure at the New Media Expo with our own Manoush here attending, too! The Personal Branding Blog is represented and I hope you follow the tweets and updates. Plus, if you’re …
Personal Branding for Voice Actors
Voice acting is such a specialized niche that it’s hard to stand out in the field. Not because there are so many, but because the field is so small and most of the people are already connected. It’s a tough racket to break into.
But that doesn’t mean you shouldn’t try. If you’re an …
Make Sense Out of Change and Join The Dance
The only way to make sense out of change is to plunge into it, move with it, and join the dance. ~Alan Watts
I’m going to riff a little today.
I found this quote by British philosopher Alan Watts, which grabbed me and really perked me up because of how simple, and sound and playful …
Master Google AuthorRank to Improve Personal Search Rankings
Google’s new AuthorRank algorithm is going to help you make a big splash in the personal branding arena, because Google is going to be able to rank the trustworthiness of blog and article authors, and your score could have a positive or negative effect on your article’s placement in the search rankings.
I wrote about …
3 Personal Branding Surprises Thanks to Sandy
During the week of Superstorm Sandy, it was easy to tell whose Twitter feed had been stocked with scheduled tweets. Automated messages about free giveaways or maximizing SEO seemed so out of place in a stream of updates about lost power and dangerous water surges.
Obviously not everyone I follow on Twitter was affected by …