When Traditional Journalism and Social Media Collide
Today I speak with Daniel Honigman about his transition from a typical role in traditional media (print) to a brand new role at a traditional media company as a social media coordinator.
Daniel is a Chicago-based writer, photographer, blogger and avid Mets fan. I first met Daniel when he was working as a staff writer …
Syndicate Your Personal Brand Through Social Media
I read about 200+ blog posts a day through my feed reader. I can consume, filter and organize this information in less than a half hour. The more we adjust to technology and force it’s use, the easier it becomes to digest the information. This post is written to help you spread your brand to …
Darren Rowse Interview: Brand Yourself Like a ProBlogger
Darren Rowse is the guy behind ProBlogger.net, which has become one of the leading places on the web for information about making money from blogs. He is a full-time blogger himself, making a six-figure income from blogging now since 2005. In addition to his blogging at ProBlogger, Darren also edits the popular Digital Photography School …
The Blogosphere is Like High School All Over Again
[youtube=http://youtube.com/watch?v=_pVyhrdz3Zc]
What high school was like
High School is a segregated playground of individuals who stick to their own petri dishes and wrap barb wire all around them. It’s a place where clicks have been previously formed and alliances are hard to escape. The only parachute in High School is your best friend that’s waiting …
The Future of Your Personal eBrand is a URL
[youtube=http://youtube.com/watch?v=Yv9VQXTHmwY] Subscribe to my podcast series
The future
I’m still holding onto my future prediction that instead of a resume, video resume, cover letter, portfolio, paper business card, and references document, your personal eBrand will exist as a single URL. You won’t be able to toss 10 different URL’s to hiring managers because they don’t …
Complete Guide to Pitching Bloggers Using Your Personal Brand
Today, anyone can become a member of the media. PR practitioners care wholeheartedly about the blogger population these days, but they tend to treat them like traditional journalists. We shouldn’t be surprised with the sheer amount of press releases that cross wire services, and PR people who flock to bloggers for extra coverage (this especially …
Sarah Lacy’s Personal Branding Confessions
Sarah Lacy has reported on startups and venture capital in Silicon Valley for nearly a decade. She writes Valley Girl, a biweekly column for BusinessWeek and co-hosts Tech Ticker on Yahoo! Finance. Sarah is an award winning journalist and author of a brand new book called “Once You’re Lucky, Twice You’re Good: The Rebirth of …
Even the Receptionist Needs to Be a Corporate Marketing Maven
The corporate view of personal branding is very different than from an individuals point of view, which I’ve previously discussed. Companies need to understand the importance of personal branding within the corporate culture. If only the executives have a grasp on the corporate message, then the company will fail. I believe that you have to …
Interview With John Quelch About Social Media and Marketing
Recently, I spoke with John Quelch about marketing, branding, social media and his new book. In the following interview, you will get to know his personal brand, as well as gain insight into how one of the leading universities is using blogs and some examples of corporate branding.
John Quelch is the Lincoln Filene Professor …
Top Social Media Tools For Turning Your eBrand Into a Powerhouse
In this podcast, I narrow down the top social media tools for building your personal brand into a POWERHOUSE. At the end of the podcast, I will conclude by telling you what I feel the #1 tool is and explain why, while eliminating the others along the way. You will notice that my brand is …